How to Make Your Business More Local

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The following is a guest post by Isabel William.

For every new local business that survives, there are many more that go under. Getting customers to your store and operations off the ground is harder than it may seem. In the local arena, you cannot hide behind an appealing web design and corporate façade. You need to have a noticeable physical presence and deep roots in the local community. To maximize your chances of success, think long and hard about the reasons why somebody would choose you over the competition. What is it that you have and others don’t? Finding the answer to these questions will empower you to get locals to your door and also keep them coming back for more.

Formulating an action plan

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It helps a great deal to launch your business with the right intention, in this case, catering to the local audience. But, it is also possible to revise your strategic documents and shift focus on the go. In any event, your business plan sets the framework for operations and gives you a sense of mission. It is the cornerstone that must be in place before you tackle all the ins and outs of daily business tasks. So, do a thorough research on the local market.

Use facts and figures to flesh out your vision and objectives. Identify potential challenges in the local landscape and factor in the competition. Determine how and where you are going to recruit the workforce. Another key consideration is related to raising ample capital to fuel your operations and growth. Thus, come up with accurate financial projections and discover the best sources of financing for your needs. Attract potential investors and communicate your vision clearly.

Service excellence and brand identity

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Once you have the supporting pillars in place, you can start growing your business.

First off, note that providing an impeccable service to clients goes a long way. It enables you to inspire trust, increase satisfaction, and retain loyal customers. Moreover, it spurs word of mouth promotion, a type of free marketing that can do miracles for local businesses. If you provide wholesome food delivery, for instance, be the fastest to get through traffic jams using bicycles or motorbikes. Do not forget to handle aspects such as motorbike insurance, online ordering, and driver training.

Next, focus on cultivating a strong brand. This effort helps you rise above the local competition and cut through the marketing noise. Speak with a distinctive voice to set yourself apart. Instead of outright selling to people, commit to building meaningful and lasting relationships. Show that you care about your customers and their wants and needs, not just the money in their pocket. Show consistency across all touchpoints and foster a swell consumer experience.

Getting in front of people

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Bear in mind that the location makes or breaks a local business. It must be visible from the street and have plenty of foot traffic around. Also, it is of the utmost importance to have proper signage at your location. Display your brand properly and make everything easy to read. Pay attention to elements like font, size, and colors. Capture attention and you will have more business coming your way on a daily basis.

The brick-and-mortar storefront might be the mainstay of your local business, but online presence is a must in this day and age. Therefore, develop a corporate website and a blog. Produce a stream of valuable content and convert traffic into leads. Become a go-to source of expertise and handy advice. Take your visibility to the next level by using local SEO strategies. Figure out the best keywords to rank for. Make it to the forefront of the result pages to gain a powerful edge.

Finally, optimize your social media profiles and start interacting with customers. Be responsive, engage them in conversations, and utilize instant messaging. Along similar lines, take advantage of Google My Business to connect with customers and make it easy for them to find your address, as well as other relevant business information. After all, a lot of people nowadays use search engines, Google+, and Google Maps to look for local brands, products, and services.

Hitting right home

Those who are serious about triumphing in their hometown must emphasize the local aspect of their business. So, go back to square one and rework your business plan if you need to pivot to the local market. Add great value to the life of your customers and earn their trust and loyalty. Allocate your resources accordingly and plan ahead. Get the word out and explore digital avenues for promotion. Put the best face of your brand forward. Remember that you should not fight for mere survival; build a local business that stands the ultimate test of time and delights its customers.

3 Ways To Be a Better Nutritionist: 1 Event

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If you're a wellness professional, you KNOW how important it is to have a comprehensive and up-to-date understanding around mental health. 

You're also probably aware of the 3 things necessary to be your best professional self: 

  • Learning (staying up to date on the latest research and innovations in the field, as well as becoming familiar with emerging trends).

  • Networking (with others in the space - for collaboration opportunities as well as to find new clients).

  • Growth (for you, your brand, your offerings).

Well on May 5th, you can hit all of the above + walk-away with a health-filled goodie bag! Who doesn't love gifts?!

In the 11th Annual Canadian Holistic Nutrition Conference held in Toronto on May 5, 2018 you'll get the opportunity to learn, network and grow - straight from the progressive thought-leaders and influencers in the space.

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Learn all about the last research and information on Mental Health as it relates to nutrition.

Network with your peers and wellness companies to form strategic alliances. Grow your practice and business as you experience to the most cutting edge products and services.

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This year is the 11th year of the Canadian Holistic Nutrition Conference with the theme of Mental Health: Feeding the Brain, Nourishing the mind.

Learn from wellness industry leaders from across North America are chosen to speak at the one-day conference. Experts on mental health and food span all areas of expertise from Naturopathic Doctors to an MIT scientist, and National Broadcast Celebrity. The line-up includes:

VALERIE PRINGLE

Topic: WHY I AM AN ADVOCATE FOR MENTAL HEALTH (GIVE YOUR HEAD A SHAKE)  

JULIE DANILUK, R.H.N.

Topic: Enhanced Learning, Mood and Attention Span with Nutrition and Mindfulness Training  

DR. NIGEL PLUMMER

TOPIC: THE MICROBIOME-BRAIN CONNECTION: THE POTENTIAL FOR PROBIOTICS TO POSITIVELY AFFECT MENTAL HEALTH & COGNITIVE FUNCTION

DR. ELVIS ALI

TOPIC: Understanding the causes of inflammation and oxidative stress that cause brain impairment

DR. DREW RAMSEY

TOPIC: BRAIN FOOD: THE EVIDENCE AND CLINICAL APPLICATIONS OF NUTRITIONAL PSYCHIATRY

TRACEY REED, C.H.N.C.

TOPIC: THE CHANGING BRAIN: Nutritional Support for Brain Plasticity

KATE HUTCHINSON, R.H.N.

TOPIC: WHAT'S BEHIND THE COCONUT KETOGENIC DIET FOR NEUROLOGICAL HEALTH?

LISA KILGOUR, R.H.N

TOPIC: Can Stress Shrink our Brain?

DR. STEPHANIE SENEFF, SR. RESEARCH SCIENTIST M.I.T

TOPIC: AUTISM AND GLYPHOSATE: CONNECTING THE DOTS

DR. BRUCE HOFFMAN

TOPIC: ALZHEIMER’S DISEASE AND MILD COGNITIVE IMPAIRMENT
 

DR. MELINDA ROBERTS

TOPIC: THE THYROID-MENTAL HEALTH CONNECTION

KATOLEN YARDLEY, MNIMH, RH (AHG)

TOPIC: A RETURN TO HOLISM: HERBAL MEDICINE & HOLISTIC PROTOCOLS FOR SUPPORTING DEPRESSION AND ANXIETY


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See here for more information about the speakers and ticket prices.

Be the first to see the rising Nutrition Stars, when the winners of the 3rd Annual Holistic Nutrition Awards are announced.

Eat snacks and an amazing lunch provided by Hearty Catering. Hearty Catering uses the finest locally grown, seasoned and organic ingredients to create delicious cuisine featuring many gluten-free, vegan, and vegetarian options. Their creative approach to cooking nourishes the body, while contributing to sustainable food systems. Local! Organic! Delicious!

Plus, there are lots of prize give-aways all day long.

Finally, get a gift bag (for live attendees) and a virtual gift bag (for everyone), plus recordings of all presentations!


Meal Garden Professional is the trusted platform for a growing number of CSNN graduates and is happy to support the success of this wonderful initiative. Hope to see you there!

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Small Steps to Becoming a "Superstar" Wellness Professional

The following is a guest post by Leah Somers of Purely Simple Wellness.

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When I first started out I felt completely lost! The internet is inundated with health and wellness professionals. And let’s be honest everyone looks like a superstar on the page. Completely overwhelming.

I took a while considering more education and more (paid) advertisement. When all I really need to do was sit and listen to what I wanted and where I would like to be professionally.

Start small.

Waking every morning and creating one small message to my Facebook page is a practice that keeps me on track. Whether it be a little inspirational quote, information about certain foods I may be currently interested in, or a quick recipe. It is a way to engage with others and after time a presence is created.

Do something you LOVE.

I love to teach, and I love the journey of healing with foods. I knew I wanted to reach out to the public and teach people how to use foods to heal, but was clueless how to make that happen.

Again, I started small, I was teaching enrichment programs, cooking classes to the children at the local elementary school. Soon I was seeing that I needed some marketing advice to expand.

Connect with likeminded people.

I enrolled in The Wellness Cooking Academy Program and found the support system I needed.

As I became a Certified Wellness Cooking Instructor, I learned how to market and how to create classes and teach children and adults with success. During this program I learned about Meal Garden and jumped right in with both feet!!!

This beautiful tribe of wellness professionals thrive with each other. I can guide classes to check out all the recipes and take advantage of the exhausting work Meal Garden does for you. For example, I will teach a class with one of my recipes I have on my Meal Garden page, then I will encourage the class to utilize the Meal Garden program where they can find my recipes and meal plans and have weekly reminders that create grocery lists for them. It’s a beautiful marriage.

We don’t all have to be “The Superstar” of the industry. It is important to follow our passion and start with one small piece at a time and before we know it we are happy, healthy, and EXPANDING!

Thank you, Meal Garden, for creating a magnificent platform for health and healing.

Visit Leah on Meal Garden

Awesome Apps for Health Coaches

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So you finally did it! You’ve decided to become a health coach and help people achieve awesome things through goal setting, nutrition planning, exercise advice, and more. You’ve even got a certification to be the best health coach you can be to your new clients.

But there was just one thing you didn’t quite realize when you got started on this health coaching journey… how much paperwork was involved.

Administration for a business (any business) is a huge time suck. You want to help people, not sit behind a desk all day! Yep; admin takes time. A lot of time. But don’t despair. There are a tonne of apps and websites that’ll help you streamline the administration side of your business, so you can do what you do best: help people reach their health goals!

Here are just some of the amazing tools at your disposal to help you get things done in your health coaching business.

1. Healthie: client management for health professionals

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Client records got you down? Paper spilling out of your drawers? No time to organize client files? Check out Healthie, the client management system made specially for health coaches and other health entrepreneurs!

Healthie helps you keep client records organized, allows you to schedule appointments, chat with your clients, take care of billing, do telehealth conferencing, and more, all under one great app.

But the best thing about Healthie is that it’s not just about the technology. It’s about the people. Healthie doesn’t just help you save admin time, it also helps you to build a community around your practice. Healthie is on a mission to improve access to nutritional care, and they can’t wait to welcome you into their community.

Sign up for a free trial here.

2. Meal Garden: meal planning software for health coaches & nutrition professionals

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If you sell meal plans and nutrition programs (and you should!), Meal Garden is a must-have. Of course, we’re a little biased, but our awesome, happy customers will tell you the same thing.

Meal Garden gives you access to thousands of recipes, allows you to add your own, and it includes a powerful algorithm that allows you to quickly and easily modify meal plans according to clients’ individual needs.

On top of all of that, your clients also get access to the plans you created, and can tweak them to their liking, (which works so much better than those inflexible PDF’s clients never use!).

Want more? Add a passive income stream to your business by creating programs and having them for sale on Meal Garden’s platform or on your own website (you can easily embed Meal Garden).

This is just the tip of the iceberg of everything Meal Garden offers, so be sure to check out more here, where you can try Meal Garden free for 7 days!

3. Hector: project management for one

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If you’re an entrepreneur of any kind, chances are, you have several projects on the go at once. While this makes for an exciting life and a fun career, it can also get disorganized very quickly.

What you need is a project management solution to keep all your tasks organized. The problem with project management solutions, though, is that they’re almost always made for teams. And when they aren’t, they’re usually made for web designers.

Enter Hector, the project management solution for freelancers and solopreneurs. Hector is a simple solution for 1-person operations of any kind.

Enter your projects and their details, enter tasks and due dates, and keep a running to-do list. Hector is a completely free app for your desktop. Learn more here.

4. Mailchimp: Email list building and management

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If you’re working online with clients (and you should be), you might have heard about creating an email list. Growing an email list is essential for anyone who sells services or and/or products online.

Your email list provides you with leads, and because you’re there in front of their eyes on a weekly basis, you’ll be top of mind when it comes time to buy.

Having an email list management system will save you time, help keep you safe from the dreaded spam box, and generally make it easier to keep in touch with prospects and current clients.

Mailchimp is intuitive and easy to use. It's also free up to 2,000 subscribers. Learn more here.

5. Desygner: Design made easy

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If you’re a health coach, chances are, you’ve got a blog to keep your clients informed and your website ranking well, some programs for selling, and maybe even an eBook to give away when client sign up for your mailing list.

All of these things require some form of graphic design. Problem is, most health coaches aren’t graphic designers. Fear not: here’s a simple solution to help you easily create graphics for you products: Desgyner.

Desygner is an excellent platform that allows you to create several different types of graphics, including blog titles, social media images, eBook covers, and more.

It’s intuitive and free to use, so check it out here.

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These are just some of the tools you can use to organize and streamline your health coaching business. There are many resources at your disposal. The ones mentioned in this post will help you get started with your admin so you can quickly go back to what you do best: helping your health coaching clients achieve their goals.

What apps do you use to keep yourself organized?

Diet Plans by Health Coaches: A Lost Art (and why you need to find it)

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Diet Plans by Health Coaches: it's time to revive a dying art

You became a health coach to help people reach their goals. And as a health coach, you know that a properly designed (and followed) diet plan will help your clients reach their health goals much faster. But it's been hard getting clients to stick to the diet plans you give them, so you’ve all but given up on meal planning.

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Picture this: you spend two hours crafting a carefully researched nutrition plan for your health coaching client. It considers her food preferences, allergies, and overall health goals, and by the time you’re finished with it, you feel as proud as a school kid on show and tell day.

You give the meal plan to your client, coach her on how to use it, and send her on her merry way. The next week comes, and she hasn’t had time to put the meal plan into practice yet. You understand, and encourage her to start this week. And the next week comes, and she still hasn’t used the plan. And so it continues. You finally give up hope. And meal planning.

Sound familiar?

It’s so hard to put all this work into a carefully designed meal plan for your health coaching clients, only to be met with what seems like a huge rejection. But your clients aren’t rejecting or devaluing your work; they’re just busy. And although you’ve told them they can tweak the diet plan slightly to fit their needs, they’re just not prepared (time-wise, emotion-wise, or knowledge-wise) to take that much control. And unfortunately, you don’t have the time, either.

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But that doesn’t mean you should give up on meal planning. Although it’s becoming more and more of a lost art, it’s not the meal planning that’s the problem; it’s the way health coaches go about creating the plans, and how easy they are for your clients to use.

Don't give up on creating diet plans—meal planning does work! And it will help your clients reach their health goals, maintain (or achieve) a healthy weight, and save money to boot!

And once you get comfortable with it, creating meal plans for your clients could even help you make some passive income, too.

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So now you know that getting back into the diet plan groove will be awesome for your health coaching business. But a printed out/emailed PDF just won’t do the trick—it’s just not flexible enough. What you need to help your health coaching clients with their meal planning is a customizable solution that they can look at, tweak as needed, and still know that it’ll help them achieve the goals you’ve set together. And guess what? There’s an app for that!

Meal Garden gives you the freedom to set up a meal plan for your clients, but also gives them the freedom to fully customize it for their preferences and more. And the best part? You can communicate with your clients easily to understand exactly where they need help, and simply (and quickly) customize accordingly.

Why not try it free for 7 days and see how your clients like it? We know you’ll have more success than with those inflexible PDF’s!

Do you use meal planning with your health coaching clients? Let us know in the comments!


 

Important Steps for Expanding Your Business Globally

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The following is a guest post by Isabel William.

Some of the largest, most famous corporations in the world, such as Google and Facebook, have started out in someone’s basement, or a college dorm. These businesses owe their scalability and success not only to their innovative nature but to the people that have made the right decisions at the right time. Growing pains are something every company is bound to experience at a certain moment, but you can make the most of your natural evolution or fail to use your chance.

Even if your business started out as a quaint food shop for the local folk, if you have grown enough to conquer nation-wide audiences, then thinking globally will be a part of your course of action. In order to truly use this opportunity, you should take the following steps in order to maximize your chances of success.

Assess your foundation

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Before you dive into this brave new world of running a global business, you need to make sure that your existing structure, reputation, and capital are in top-notch shape to handle the arising challenge. First of all, do you have the financial backbone to support your goals overseas? If not, you need to build a timeframe to include your assessment when and how you can gain and maintain this necessary capital in order to grow.

Even more importantly perhaps, can you be absolutely certain that your local employees are ready to cope with this change? Are they skilled, willing, and prepared to take on extra work, learn about a whole new customer base, and adapt their approach to meet the needs of new markets? If there is only a handful of such people to support you, what happens if one of them leaves mid-expansion? It’s essential for you to factor in these possibilities and evaluate your strongest assets as well as your weakest links before you expand.

Research foreign markets

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Once you have established that you know and can rely on your home team, you should also start delving deeper into the markets you wish to enter.

Your entire future strategy, branding efforts, and product and service changes will be based on the countries you want to target. Perhaps your brand will sell better in Europe, or maybe the Australian market is the go-to for your company – the bottom line is that you might be surprised by the results once you conduct thorough market research.

Adapt your brand

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With the results of your research at your disposal, and with a strong home basis to drive your conquering adventure, you can focus once again on what you do best: think locally! This time, you should place yourself in the shoes of your new target audience and see what makes them tick. If you’re aiming for the Asian market, for example, you can look for various agencies on platforms such as 2Easy where you’ll find the right branding support for your goals.

Even though the English language is a widely-accepted form of global communication, the locals in your new country of business will appreciate the effort of using their native tongue. There are various cultural finesses you can incorporate into your new brand image, although staying consistent with your core values is another key thing to preserve in the face of all the changes.

Rethink your strategies

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Although your local audience is perhaps predominantly present on Facebook, perhaps your new customer base prefers a different social platform such as Pinterest or Instagram. Every single detail, from the time of posting, type of language you use, and images to accompany your posts, it all matters in the process of forming your new reputation.

The same goes for your budgeting and sales approaches since this new market might appreciate a more refined packaging, or they’d like to see you donate some of your proceedings to a local charity. We all know how much we couldn’t stand incessant phone marketers, but just like this was the norm back in the day, there are other ways to engage with your potential customers through online quizzes, contests, discounts, newsletter announcements, organizing a launching event, etc.

Assemble the right team

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Maybe your initial efforts can be completed successfully with your original team, but as soon as your business picks up in this new market, you will need to start thinking about assembling a local team for distribution, sales, customer support, and management. Certain businesses can benefit from taking this step in the initial process of entering a new market, so it’s best to assess the right timing for your company.

You need people who already have experience working with global companies so that they understand the intricacies of your operations and don’t start working with a steep learning curve. Finally, this new team will be the voice and the image of your brand in the new market, so choose carefully who will represent your company, and make sure they share your values.

Passive Income for Wellness Entrepreneurs: Make Money While You Sleep!

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Wouldn’t it be nice to only work 4 hours a week and still make a full-time income?

While for the majority of people, that kind of arrangement is just not reality, passive income isn’t impossible.

It does take work initially, but “making money while you sleep” is definitely possible, and it's a great way to add a side income to your health and wellness business, all while helping more clients and building authority in your niche.

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Using your expertise in your area, you can create products once and then sell them over and over again—creating an extra income for you and helping your clients at the same time.

Once you create enough materials, you could certainly transition to having your passive income become your main source of income. You can automate processes and outsource some (or all!) of the work to cut down on your hours. And then, maybe the 4-hour-workweek won't be such a far-fetched dream after all.

But What exactly is passive income?

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Passive income is income that you earn without being directly involved in a time for money exchange. There are several ways to earn it, from creating products to sell over and over, to outsourcing whole businesses, to investments, and more.

Some ways require more involvement, while others can require very little of it, especially if you’re willing to outsource most of the work. The investment required for outsourcing is well worth it if you value your time. Stop exchanging hours for money and start working on automating your business for passive income.

As an entrepreneur, you probably already know that charging by the hour is probably not the best arrangement. After all, most of us became business owners so we could be the bosses of our own time. Passive income is one more way to take charge of that time and earn money for your knowledge and experience.

Initially, passive income requires work, but once that work is done, you can earn from the products you sell (or refer) over and over with little involvement, if you so wish.

Types of passive income

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There are many ways to earn passive income. Here are just a few:

 

eBooks

Generic Programs

Self-Guided Courses

Affiliate Marketing

Monetizing your Blog

Monetizing your YouTube channel

Photography royalties

Traditional investments

Real Estate Investments (with property management outsourcing)

Investing in a vending machine business

And more.

But if you want to add passive income to your health and wellness business without veering too far off your profession, there are some passive income ideas that work better than others.

One of the best ways to earn passive income while helping your clients and building authority in your field is to create information products.

 

Passive income ideas for health and wellness professionals

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Passive income works differently for different industries. As a health and wellness professional, you should always consider your audience when deciding which income stream to pursue.

Here are some ideas for passive income specific to the health and wellness industry:

Passive income from eBooks

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Passive income from eBooks: Nutrition Experts

If you’re a nutritionist, writing a short eBook of your favourite healthy recipes would be a great way to add passive income to your earnings. You could even turn these books into a series and have several books available for purchasing. Here are just a few ideas:

The Busy Series:

Create a collection of recipes and tips to help busy people still eat a healthy diet. In this series, you could have titles such as:

Quick healthy recipes for busy profesionals

Quick dinners for the health-conscious

Healthy Snacks for busy times

Make-ahead meals for the time-rushed

Be greeted with dinner: slow cooker meals

Consider your target market and choose your titles accordingly. The more you speak to clients' pain points, the larger the chance your eBook sales will be successful. Here's another idea for a recipe eBook series:

The Parenting Series:

Create a collection of recipes to help parents feed their families a healthy diet. You can write about dealing with picky eaters, solid foods introduction, cooking meals for a family with varied tastes, and more. Titles could include:

Baby Lead Weaning Recipes

Recipes to make with your kids

Homemade Baby Food

Fun vegetables for picky eaters

Recipes for everyone: pleasing diverse paletes

These are just some ideas you can use to create a whole series of recipe eBooks that can be available for purchase on your website or elsewhere online.

You can also create generic eBooks about healthy eating, mindful eating, or any other topic that you have expertise in.

Passive Income from eBooks: Personal Trainers

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If you’re a personal trainer, you can also create a series of eBooks that would be helpful to your readers and would place you as an expert in your field. Here are just some ideas:

Train Anywhere: Using Your Body as Your Gym

Hotel Fitness: How to get a great workout in a small space

Weight Training for Beginners

Level Up Your Weight Training

Safe high intensity training

Again, these are just some of the ideas to create an excellent source of side income while helping out more clients and adding dollars to your bottom line.

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You get the idea—find your area of expertise within your industry and create an eBook (or preferably, a series of eBooks) around that expertise. Although this part certainly requires a bit of work, most eBooks are pretty short, so you can write them fast. Be sure to do some market research first, though.

Once you’ve done the work of writing these eBooks, you can sell them over and over, whether on Amazon, or, if you have a large enough following, directly on your website. Yes, selling eBooks does take some marketing, but once you’re comfortable, you can outsource that, too. And if you have the means upfront, you can even outsource the whole book writing as well!

While eBooks are an excellent way to make a side passive income, they’re not your only (or even your best) option.

If you’re a wellness entrepreneur, chances are, you’re selling personalized programs (or coaching) to clients. The problem with this business model is that it’s not scalable. But if you add premade programs to the mix, you help more clients, and make some passive income to boot.

Passive Income from Premade Programs

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One of the best ways to create a passive income for your health and wellness business (while also building authority in your field) is to create premade programs that you can sell over and over. Because they’ll be less expensive than one-on-one coaching, they make an excellent way to create an automatic sales funnel.

You may get clients who sign up for the program, love it, and then sign up for your other services. Make sure to set up a mailing list, put your best email marketing hat on, and provide lots of value to these clients, so when they’re ready to buy, you’re top of mind.

A simple way to get started on selling programs is to sell meal plans and related information products. If you’re a nutritionist, dietitian, personal trainer, or other health professional, you know how important meal planning can be. Yet most of your clients don’t have the time or desire to spend creating their own meal plans. Here’s your opportunity!

Why not create a great general meal plan for your clients, bundle it up with excellent information, and sell it over and over?

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Some clients are really just looking for a little guidance to get their healthy eating plan in motion. Providing them with a ready-made program helps them reach their goals, builds your authority, and helps you make some passive income, too.

Want to create a program in an ultra easy way? Check out Meal Garden’s new Programs feature! You can create programs for your clients, add information, articles, and more, and start creating your passive income. 

 

Want to see the Programs feature in action before trying it out? Check out how I’ve used it for my new Gentle Spring Cleanse program here!

 

Read to try it out? Take it for a test run for free!

Biophilic Design: How to Decorate Your Office Like a Professional Nutritionist

One of the most common misconceptions about nutrition is that it is something that affects merely the content of your plate, when, in fact, it is a life-changing choice. What a lot of people don’t understand is just how the connection between our natural stimuli goes. In fact, you can manipulate your interior design and space in order to become more focused, more alert and even gain or lose weight at your own behest. That being said, here are several biophilic design tips that will help you decorate your space as only a professional nutritionist could.

1. Colours affect one’s appetite

One of the first things you need to understand is that colors have a way to affect our dietary habits. For instance, colors like brown, black and grey tend to diminish our appetite, same as blue and purple. On the other hand, colors red, green and yellow tend to make us hungrier. Needless to say, this is one of the interior design methods one could use to improve their own eating habits.

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Most importantly, we associate certain foods with their colors. As you could notice from the previous paragraph, colors of food are usually ones that compel us to eat the most. Therefore, by decorating the walls of your dining room with floral and plant motives, as well as displaying pot plants everywhere, you can significantly strengthen your craving for salads and other herb-based foods. In this way, you can use your design to encourage a fiber-rich diet and, in this way, have your health benefit, as well.

2. Natural light

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Another thing you need to keep in mind is that an exposure to the natural light brings numerous health benefits for both your physical and mental health. According to numerous studies, UVB rays we get from exposure to natural light causes a production of vitamin D. As it goes, vitamin D is vital to our cell regeneration, apart from it being one of the greatest contributors to the immune system. Of course, the levels of vitamin D that you acquire in this way can’t completely replace those introduced through a proper nutrition or supplementation, nonetheless, every bit helps.

3. Overall ambiance

The next thing you need to keep in mind is the fact that through biophilic design, you get to appeal to your other senses, as well. For instance, an indoor garden needs its own irrigation system, in a smart office, this would also include features such as water timer and an automated sprinkler system. The very sound of water has a calming effect on a lot of people and tuning in on a YouTube channel in order to play it will never be as effective as the real thing.

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Apart from this, outfitting your office with numerous houseplants will improve the overall air quality in the room, which benefits your entire organism, including your digestive system. Last, but in no way least important, you will get the benefit of working in an environment filled with stimulating natural scents.

4. Privacy in an open space

The last thing that a biophilic design can achieve may seem like something a bit contradictory. You see, you get to create a privacy in an open space. The surrounding of your desk will seem more fitting for a park than an office, which can be a great aid for those who are a bit claustrophobic. On the other hand, you are still in an indoor, sheltered environment. The irony is that both of these aspects boost your productivity, the only problem being the fact that it is incredibly hard to make them work side by side. With a biophilic design, this shouldn’t be an issue.

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In conclusion

At the end of the day, both nutritionist and biophilic designer have the same goal in mind – greater mental and physical health of all the inhabitants. Through various stimulus, both of these worldviews can work together to create an optimal work environment that will bring numerous benefits in the long run. Apart from this, you also have the privilege of knowing that you are designing something new and completely unique. In fact, you can turn your office’s design into one of your company’s strongest corporate values. Possibilities behind this are endless.


The above is a guest post by Lena Hemsworth: aside from her primary area of interest and expertise in blogging, Lena could be tagged also as a passionate traveler, nature and photography enthusiast, always trying to keep up to date with the latest trends in design and architecture.

Health & Wellness Businesses: 7 Key Email Marketing Tips You Need to Know

While social media and PPC campaigns seem to dominate the face of marketing, email marketing is still one of the most popular and most effective marketing tools in existence and is a great way to connect with genuine leads who are interested in your content and your business.

As a health or wellness business, connecting with your customers in this one-on-one style is essential to your success, especially since the entire industry could be considered a personal industry. However, that doesn’t mean you just need to send out emails and wait for the customers to come.

You need to be proactive and master the art of using email marketing to your advantage. To get you started, we’re going to explore several essential tips you need to know to help you maximize the output of your email marketing campaign.

#1 - List Segmentation

The first step you need to take is segmenting your mailing list into different groups, so you can individually market to each demographic is a style that best suits them. When a customer signs up to your list, you should allow them to add personal information, such as their age, their gender, their geographical location, and their interests and so on.

“You can then divide up your email recipients into these groups and create custom emails for each demographic, allowing you to customise the content to suit their needs, rather than generalising everybody into the same category” – explains Hosea Rivas, an Email Marketer at Revieweal and Huffingtonpost writer.

#2 - Master the Art of Subject Writing

The most important element of your marketing emails is your subject line. Without an effective subject line, a reader will simply see your emails and discard them as something that isn’t interesting to them. You want your subject lines to grab your reader’s attention and make it impossible for them to resist clicking on your content.

#3 - Perfect Your Calls to Actions

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Your CTAs are also massively important when it comes to the success of your marketing emails. It doesn’t matter if your content is amazing and really gets your reader excited about your new wellness product or content on your website, if your calls to action are clear or enticing enough, your readers will get confused and won’t bother clicking further.

Make sure your CTAs stand out from the rest of your emails, so they’re easy to see and also contain their own piece of actionable text that really make your readers want to click to carry on their customer journey.

If you need help with creating high-quality calls to action, try using writing guides like My Writing Way, or editing your existing ones using email formatting tools like Essayroo.

#4 - Use Analytics

This is a process you should carry out now and then after every single email that you send to your customers. This allows you to see the performance of each email, giving you information on your open and click-through rates.

This is such important information as you need to know what features of your emails work and which need improvement. If your emails aren’t being opened, you’ll need to improve your subject lines. If you have a low click-through rate, you need to improve your content and your calls to action.

#5 - Remain Consistent with Your Branding

There are many automated email and marketing platforms out there to choose from, but it solely depends on what you want to achieve for your business. While it’s good to try researching a few platforms first and seeing what works best for you, it’s important to remember whatever option you choose needs to be in-line with your business’s branding.

For professional advice on how to write inline with your branding, or to editing your existing content to match your brand’s personality and tone of voice, try using writing guides like Via Writing or Academized, as recommended by the HuffPost here.

#6 - Test Your Emails

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More commonly referred to as A/B testing, it’s important that you create two emails with one thing changed so, over time, you can start to test your emails to see which features are more effective and help your business grow towards your goals and targets.

This is simply done by creating an email and then a different version, perhaps with different text, a different call to action or colour scheme and then sending one to half your recipients and the other to the other half to see which performs best.

Don’t forget to check your emails to ensure they are free from errors and mistakes. This means checking and proofreading your content, a process that can be made easier using tools like Bestbritishessays and Writing Populist.

#7 - Maintain a Variety of Content

It’s easy to fall into the trap of simply emailing your mailing lists one kind of topic of content, such as promotions that you’re running or just talking about your business, but there’s no reason you can’t get creative with what you send.

Perhaps you’re writing a newsletter, links to your highest performing content, promotional offers or discounts to your store or even customer surveys, whatever you decide to send, remember to keep things fresh and exciting by mixing it up.

To create this variety of emails, try using subject idea generation tools like Resumention, or invest in the assistance of email copywriting services like Paperfellows, as recommended by Simplegrad.

Conclusion

As you can see, there are many elements to remember when it comes to enhancing your email marketing campaign for your health and wellness business. By improving your email marketing campaign, you can connect with your customers in a new and more effective way, boosting your click-through rate, your website traffic and, naturally, your sales.


Gloria Kopp is a blog writer and editor at Grade on Fire. She is the author of Studydemic educational blog for students.

Personal Trainers: How to Help Your Clients With Meal Planning

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There’s a saying in the personal training world: abs are made in the kitchen.

 

If you’re a personal trainer, chances are, even your best clients struggle with healthy eating. You can push your clients to do one extra rep, you can encourage them to add a little bit of extra weight for an exercise (while maintaining perfect form), but once they leave the gym, it’s a little more difficult to ensure they keep up their commitment to healthy living.

And the problem is, no matter how hard they work in the gym, if they don’t fix their diet, their goals will stall. And you might end up getting blamed.

Unfortunately, you can’t be with your clients every minute of the day, and you can’t stop them from making poor decisions when it comes to their nutritional intake. But there are certainly things you can do as a personal trainer to ensure your clients are not only doing their exercises diligently, but also taking care of their nutritional needs.

You can help your clients understand portion control, help them be more reasonable when they visit restaurants, and share the power of meal planning with them.

 

Here are some tips to share with your personal training clients.

 

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Concentrate on portions, not on bad or good foods (unless you have allergies or sensitivities)

While there are certainly foods that are healthier than others, for most people without allergies or sensitivities, a less-than-healthy choice once in a while won’t have dire consequences.

If you enjoy a variety of foods, continue to eat those foods that you enjoy, and concentrate on portion sizes.

Most people aren’t aware that their portion sizes are likely too large, and this has an effect on their health. Here is a handy (no pun intended) chart to understand what portion sizes look like.

When you serve yourself, try to remember these portion sizes. Using your hand as a guide is useful, since you always have your hand with you.

When having a treat, order a child size

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For many people, depriving themselves eventually backfires. After denying yourself foods that you enjoy, you may fall to binging when the diet is over. A better approach is to apply moderation.

Allow yourself a treat, but order smaller portions. Most places have children’s sizes that are not necessarily advertised on the menu. When out for a treat, ask if a child size is available, and order that instead of the regular size.

And remember that a treat should happen once in a while, not on a daily basis. That’s why it’s called a “treat.” Using this moderation approach, you can still enjoy the foods that you love, while maintaining your health.

 

Ask for a take-home container before you start eating restaurant portions

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Restaurant portions have increased steadily (and rapidly) over the last two decades. Most restaurant portions are enough for 2 to 3 meals and are far too large for one person.

To avoid overeating at restaurants, ask for a take-out container and put at least half of your meal in it before you start eating. You’ll then avoid unnecessary extra calories and as a bonus, you’ll have left-overs for the next day.

 

Prepare Healthy Snacks and have them in easy to reach spots

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Prepare some healthy snacks on the weekend, and put them front and center in your fridge or cupboard. Healthy snack preparation doesn’t have to be extremely time-consuming.

You can simply cut up some veggie sticks or boil some eggs and have them easily available. If you have a little extra time, you can prepare a simple healthy snack such as this 3-ingredient energy bar.

For more ideas for healthy snacks, click here.

Plan out your week’s meals

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A great way to eat healthily while saving time and money is to meal plan. Planning out your meals for the week ahead of time has several advantages: you’ll waste less food (and thereby less money), you’ll save time by having some meals prepped ahead of time, and you’ll avoid stress, because you won’t spend time wondering what you’ll cook for dinner tonight.

You can use pen and paper to plan out your week’s meals, use Pinterest for inspiration, or better yet, use an online solution that’s made specifically for meal planning, has several recipes you can use, and helps you cater your plans to your specific diet needs.

Shop according to your meal plan

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Once you’ve written down (or typed up) your meal plan for the week, write down your grocery list accordingly (f you use a software solution, that could be done for you automatically).

Take your grocery list to the store with you and shop only by it. This will not only save you money, but it will also help you to avoid impulse purchases of unhealthy food items.

That’s not to say you can’t have a treat once in a while, but try to plan for that instead of buying it impulsively.

Get a professional to help you plan meals that work for you and your goals

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If meal planning seems overwhelming, have your wellness practitioner help you find a plan that works for you. A good wellness practitioner will provide you with an intake form or questionnaire prior to giving you a meal plan. This questionnaire will help your personal trainer, wellness coach, nutritionist, or dietitian develop a meal plan that’s personalized to fit your health needs and goals.

Once you have a meal plan, eating healthily becomes easier, and if you have a few meal plans to cycle through, you won’t get bored, and you’ll be able to save time, save money, and avoid stress.

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Want to help your personal training clients with meal planning even more? Offer ready-made meal plans that will save them (and you) time and will help them maintain a healthy eating plan.