Health & Wellness Businesses: 7 Key Email Marketing Tips You Need to Know

While social media and PPC campaigns seem to dominate the face of marketing, email marketing is still one of the most popular and most effective marketing tools in existence and is a great way to connect with genuine leads who are interested in your content and your business.

As a health or wellness business, connecting with your customers in this one-on-one style is essential to your success, especially since the entire industry could be considered a personal industry. However, that doesn’t mean you just need to send out emails and wait for the customers to come.

You need to be proactive and master the art of using email marketing to your advantage. To get you started, we’re going to explore several essential tips you need to know to help you maximize the output of your email marketing campaign.

#1 - List Segmentation

The first step you need to take is segmenting your mailing list into different groups, so you can individually market to each demographic is a style that best suits them. When a customer signs up to your list, you should allow them to add personal information, such as their age, their gender, their geographical location, and their interests and so on.

“You can then divide up your email recipients into these groups and create custom emails for each demographic, allowing you to customise the content to suit their needs, rather than generalising everybody into the same category” – explains Hosea Rivas, an Email Marketer at Revieweal and Huffingtonpost writer.

#2 - Master the Art of Subject Writing

The most important element of your marketing emails is your subject line. Without an effective subject line, a reader will simply see your emails and discard them as something that isn’t interesting to them. You want your subject lines to grab your reader’s attention and make it impossible for them to resist clicking on your content.

#3 - Perfect Your Calls to Actions


Your CTAs are also massively important when it comes to the success of your marketing emails. It doesn’t matter if your content is amazing and really gets your reader excited about your new wellness product or content on your website, if your calls to action are clear or enticing enough, your readers will get confused and won’t bother clicking further.

Make sure your CTAs stand out from the rest of your emails, so they’re easy to see and also contain their own piece of actionable text that really make your readers want to click to carry on their customer journey.

If you need help with creating high-quality calls to action, try using writing guides like My Writing Way, or editing your existing ones using email formatting tools like Essayroo.

#4 - Use Analytics

This is a process you should carry out now and then after every single email that you send to your customers. This allows you to see the performance of each email, giving you information on your open and click-through rates.

This is such important information as you need to know what features of your emails work and which need improvement. If your emails aren’t being opened, you’ll need to improve your subject lines. If you have a low click-through rate, you need to improve your content and your calls to action.

#5 - Remain Consistent with Your Branding

There are many automated email and marketing platforms out there to choose from, but it solely depends on what you want to achieve for your business. While it’s good to try researching a few platforms first and seeing what works best for you, it’s important to remember whatever option you choose needs to be in-line with your business’s branding.

For professional advice on how to write inline with your branding, or to editing your existing content to match your brand’s personality and tone of voice, try using writing guides like Via Writing or Academized, as recommended by the HuffPost here.

#6 - Test Your Emails


More commonly referred to as A/B testing, it’s important that you create two emails with one thing changed so, over time, you can start to test your emails to see which features are more effective and help your business grow towards your goals and targets.

This is simply done by creating an email and then a different version, perhaps with different text, a different call to action or colour scheme and then sending one to half your recipients and the other to the other half to see which performs best.

Don’t forget to check your emails to ensure they are free from errors and mistakes. This means checking and proofreading your content, a process that can be made easier using tools like Bestbritishessays and Writing Populist.

#7 - Maintain a Variety of Content

It’s easy to fall into the trap of simply emailing your mailing lists one kind of topic of content, such as promotions that you’re running or just talking about your business, but there’s no reason you can’t get creative with what you send.

Perhaps you’re writing a newsletter, links to your highest performing content, promotional offers or discounts to your store or even customer surveys, whatever you decide to send, remember to keep things fresh and exciting by mixing it up.

To create this variety of emails, try using subject idea generation tools like Resumention, or invest in the assistance of email copywriting services like Paperfellows, as recommended by Simplegrad.


As you can see, there are many elements to remember when it comes to enhancing your email marketing campaign for your health and wellness business. By improving your email marketing campaign, you can connect with your customers in a new and more effective way, boosting your click-through rate, your website traffic and, naturally, your sales.

Gloria Kopp is a blog writer and editor at Grade on Fire. She is the author of Studydemic educational blog for students.

Personal Trainers: How to Help Your Clients With Meal Planning


There’s a saying in the personal training world: abs are made in the kitchen.


If you’re a personal trainer, chances are, even your best clients struggle with healthy eating. You can push your clients to do one extra rep, you can encourage them to add a little bit of extra weight for an exercise (while maintaining perfect form), but once they leave the gym, it’s a little more difficult to ensure they keep up their commitment to healthy living.

And the problem is, no matter how hard they work in the gym, if they don’t fix their diet, their goals will stall. And you might end up getting blamed.

Unfortunately, you can’t be with your clients every minute of the day, and you can’t stop them from making poor decisions when it comes to their nutritional intake. But there are certainly things you can do as a personal trainer to ensure your clients are not only doing their exercises diligently, but also taking care of their nutritional needs.

You can help your clients understand portion control, help them be more reasonable when they visit restaurants, and share the power of meal planning with them.


Here are some tips to share with your personal training clients.



Concentrate on portions, not on bad or good foods (unless you have allergies or sensitivities)

While there are certainly foods that are healthier than others, for most people without allergies or sensitivities, a less-than-healthy choice once in a while won’t have dire consequences.

If you enjoy a variety of foods, continue to eat those foods that you enjoy, and concentrate on portion sizes.

Most people aren’t aware that their portion sizes are likely too large, and this has an effect on their health. Here is a handy (no pun intended) chart to understand what portion sizes look like.

When you serve yourself, try to remember these portion sizes. Using your hand as a guide is useful, since you always have your hand with you.

When having a treat, order a child size



For many people, depriving themselves eventually backfires. After denying yourself foods that you enjoy, you may fall to binging when the diet is over. A better approach is to apply moderation.

Allow yourself a treat, but order smaller portions. Most places have children’s sizes that are not necessarily advertised on the menu. When out for a treat, ask if a child size is available, and order that instead of the regular size.

And remember that a treat should happen once in a while, not on a daily basis. That’s why it’s called a “treat.” Using this moderation approach, you can still enjoy the foods that you love, while maintaining your health.


Ask for a take-home container before you start eating restaurant portions



Restaurant portions have increased steadily (and rapidly) over the last two decades. Most restaurant portions are enough for 2 to 3 meals and are far too large for one person.

To avoid overeating at restaurants, ask for a take-out container and put at least half of your meal in it before you start eating. You’ll then avoid unnecessary extra calories and as a bonus, you’ll have left-overs for the next day.


Prepare Healthy Snacks and have them in easy to reach spots



Prepare some healthy snacks on the weekend, and put them front and center in your fridge or cupboard. Healthy snack preparation doesn’t have to be extremely time-consuming.

You can simply cut up some veggie sticks or boil some eggs and have them easily available. If you have a little extra time, you can prepare a simple healthy snack such as this 3-ingredient energy bar.

For more ideas for healthy snacks, click here.

Plan out your week’s meals



A great way to eat healthily while saving time and money is to meal plan. Planning out your meals for the week ahead of time has several advantages: you’ll waste less food (and thereby less money), you’ll save time by having some meals prepped ahead of time, and you’ll avoid stress, because you won’t spend time wondering what you’ll cook for dinner tonight.

You can use pen and paper to plan out your week’s meals, use Pinterest for inspiration, or better yet, use an online solution that’s made specifically for meal planning, has several recipes you can use, and helps you cater your plans to your specific diet needs.

Shop according to your meal plan



Once you’ve written down (or typed up) your meal plan for the week, write down your grocery list accordingly (f you use a software solution, that could be done for you automatically).

Take your grocery list to the store with you and shop only by it. This will not only save you money, but it will also help you to avoid impulse purchases of unhealthy food items.

That’s not to say you can’t have a treat once in a while, but try to plan for that instead of buying it impulsively.

Get a professional to help you plan meals that work for you and your goals



If meal planning seems overwhelming, have your wellness practitioner help you find a plan that works for you. A good wellness practitioner will provide you with an intake form or questionnaire prior to giving you a meal plan. This questionnaire will help your personal trainer, wellness coach, nutritionist, or dietitian develop a meal plan that’s personalized to fit your health needs and goals.

Once you have a meal plan, eating healthily becomes easier, and if you have a few meal plans to cycle through, you won’t get bored, and you’ll be able to save time, save money, and avoid stress.


Want to help your personal training clients with meal planning even more? Offer ready-made meal plans that will save them (and you) time and will help them maintain a healthy eating plan.

Essentials for Your First Office

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The following is a guest post by Isabel William.

The rewarding path of entrepreneurship is long and dotted with pitfalls. There is no other way to set the business wheels into motion than to tool up. In other words, you need to figure out office supplies and other essentials that fuel your endeavours. This process involves a matrix of different elements. Some of them we tend to take for granted, yet when they are nowhere to be found, we are in a pickle. So, get into the art of planning and line up everything you need. Assemble a functional and well-designed office space and you will be able to get the operation up and running.

Office supplies


Blowing the budget is a legitimate concern for newly minted entrepreneurs. To avoid this scenario, you should assemble a comprehensive list of essentials. Namely, you can start by identifying only the basic office supplies and equipment. This will help you navigate the shopping and installation frenzy. In any event, there are some big expenses and major pieces of equipment, but you also have to keep an eye on details.

Yes, office supplies may not cost a fortune, yet you do need them. For instance, desk supplies often get overlooked, which can cause many unnecessary headaches. So, make sure you have paper clips, scissors, staplers, highlighters, pens, and other small items. To prevent a mess from ensuing, utilize smart desk storage solutions right off the bat. Organizers make your life easier and keep annoying distractions at bay. Likewise, keep important paperwork in folders.

Speaking of which, paper is still an unavoidable asset for most offices. If nothing else, you need it for printing and writing. Therefore, it would be wise to stock up on notepads, notebooks, sticky notes, and paper for printers and copiers. At the same time, try to reduce the overall use of paper. Figure out ways of digitizing your office. Store documents and files on your hard drive or cloud platforms. This will help you become more eco-friendly and also reduce physical storage requirements and clutter.

Tech tools of the trade


These smart tactics bring us to the point of making the most of software tools at your disposal. There is a wide array of solutions that cover everything from scheduling meetings to bookkeeping. Handling team assignments is much easier to pull off with the help of project management tools such as Slack. Along similar lines, bear in mind that the market is flooded with business automation solutions. As the name suggests, they make your life much easier by automating tedious and routine tasks.

Regardless of whether you possess mobile devices, having a laptop or a desktop is an absolute must. The former offers mobility, while the latter packs a stronger processing punch. If you go for a desktop, you also need a monitor, as well as other peripherals. I would not skimp in this department because lackluster technology quickly becomes obsolete. You might also want to pick a printer and a wireless router in order to keep all your devices connected.

Furniture and storage


Considering the amount of time you spend sitting, you have to be careful when picking office furniture. Take your time and stick to high-quality products. Adhere to the principles of office ergonomics to ensure peak productivity and preserve your health and well-being. See to it that the desk, chair, and your computer come seamlessly together and provide maximum comfort and utility.

Note that quality furniture pieces also give off a professional impression and come in handy when your partners and clients come by. So, make sure your psychical space reflects who you are and values you uphold. Moreover, to design a stellar office, you should place the furniture only after fleshing out your floor plan.  Open plan is quite popular nowadays, although there are both pros and cons to using it. Weigh them carefully.

Finally, we have already mentioned storage, but we have to do it once again. Try to maximize vertical space with floor-to-ceiling open shelves. Add containers to set order to items and use labels to keep track of them. Consider employing easy-access drawers for storing smaller items you need regularly. You should think outside the box and make good use of innovative and flexible solutions such as rolling caddies with drawers. The list goes on, so explore all the avenues before making a purchase.

Get your ducks in a row


A typical office encompasses a variety of moving parts. They must all work in harmony to support our daily habits and long-term goals. Therefore, you have to plan ahead of time and think strategically. Set up a budget to get the most bang for your buck. Get your priorities straight: separate must-haves from nice-to-haves. Banish clutter and keep distractions out of the way. Arm yourself for the long business race and get more things done every day.  The right decisions in this department will set you on your way to achieving your objectives and beyond.

Picky Eaters, Stressed Parents: How to Help Your Clients Cope


Picture this: you’ve just spent an hour cooking a wonderfully elaborate meal, trying a new recipe that looked absolutely delicious on Pinterest, and the food has filled the house with smells that memories are made of. You set the table and sit down to a relaxing family dinner.

But your toddler won’t touch any of the food on the table. The teenager pushes the food around with a disgusted face. And the middle child tries a bite, but then just keeps drinking his water. But at least your spouse is enjoying the meal.

You’re frustrated and maybe a little hurt. What’s the point of spending all this time in the kitchen, only to have your food rejected by your kids? Dejected, you eat your food anyway, but not before telling your kids they need to eat their dinner.

And what was supposed to be a lovely, relaxing meal turns into a frustrating battle of wills.

Has a client ever described this scenario to you? If so, it’s time to share some tips and hints to help your clients get through the bumps on the road.


Picky eaters often cause parental stress, but you can help calm the waters by teaching your clients some simple strategies. With a few tools and suggestions, your clients will enjoy lovely family dinners again—without coercion or frustrations. Here is some advice to share with clients who are struggling to feed their picky eaters:

1. Engage children in weekly meal planning


Asking children to be involved in meal planning often results in better outcomes during family meal times. When children are given some say in what will be prepared for them, they’re more likely to be excited to try out new foods.

If you already have some options for meals in mind, have your children choose which meal they would like to try the most. You can also look at recipes on a meal planning website and ask your kids to help you choose a few meals for the week. Often times, attractive photos of meals will get children excited to try new foods.

2. Have the children help you purchase ingredients for their meal plans


While taking children to grocery stores can sometimes be nerve-wrecking, it can also be an important aspect of getting them excited about trying new foods. It also helps them to understand the whole meal planning process, from choosing meals, to purchasing ingredients, to cooking those meals.

Taking children grocery shopping has other benefits as well, including learning money management, nutrition information, and becoming familiar with where their food comes from.

3. Have the children help you in the kitchen


From the time most children are very young, they’re attracted to the kitchen and cooking. Invite your children to help prepare the meals they’ve chosen during the meal planning process.

Depending on age, different tasks can be encouraged. Even young toddlers can help rip lettuce leaves, younger toddlers can put napkins on the table, and older kids can help with chopping vegetables. If you’re nervous about younger children handling knives, you can always consider a toddler-friendly option.

Cooking a meal (or at least helping to cook one) gives children ownership and pride about their accomplishments in the kitchen, and can encourage them to make healthier food choices.

4. Leave vegetables and other healthy snacks within easy reach


Young children love snacks. Leave veggies and other healthy snacks within easy reach.

You can leave veggie sticks front and center and at toddler level in the fridge, or innocently “forget” some veggies on the dining room table.

The easier it is to grab, the bigger the chances the kids might try it on their own. This sort of child-led reaching for food is more successful (and less stressful) than coercion when encouraging children to try new and healthy foods.

5. Lead by example


Try new foods enthusiastically in front of your children, and be an adventurous eater yourself. Modelling this behaviour consistently could have a positive effect on your children in the long run.

6. Drop the coercion



One sure way to increase stress levels (both for you and your kids) is to have a battle of wills at the dinner table. And ideally, dinner should be a relaxing time, not a stressful one. After all, aren’t you having family dinners to reconnect and enjoy quality family time? Try to remember the goal of group dinners and enjoy being together as a family.

Forcing kids to eat foods they’re not interested in eating can actually backfire and have poor consequences later in life. Sometimes, the best thing you can do is say, “you don’t have to eat it.”

7. Let kids help themselves to food


Letting kids serve themselves often helps them to enjoy food more. When they have ownership of what goes on their plates, they’re more likely to actually eat it. It also helps them to develop gross motor skills, and they’ll take pride in their ability to do something important on their own.

8. Take a deep breath


Having your children help to meal plan, purchase ingredients and cook are all excellent ways to get them excited about trying new foods (or old foods cooked in a new way). But it’s also a sure way to slow down your day/evening, create messes in the kitchen, and it still won’t guarantee a cure for picky eaters. You might still get frustrated. The kids may still not be interested in something outside of their comfort zone. And that can be very frustrating.

But take a deep breath. Remember that your kids are well loved, and that you’ve done your best to get them well fed. Remember that they won’t be picky forever. Keep on helping them to participate in meal planning, meal prepping, and cooking, and help them to see food for what it is: nourishment for the body and soul. And remember to get the advice of a health professional if you need help planning meals around your child’s interests (or lack thereof).


Helping Your Clients to Reclaim Happy Family Dinners


Sharing these tips with your clients will help them to overcome the stresses of having picky eaters at home. But busy parents need even more than just tips. They need actionable steps and solutions to save them time.

A ready-made meal plan made specifically with picky eaters in mind could be the solution your clients are looking for. You can also create your own meal plans for clients, customizing them to fit their needs. Meal Garden for Professionals provides exactly that, and more.


6 Essential Steps for Creating Captivating Content for Your Health Website

The following is a guest post by Gloria Kopp - a health writer at Bigassignments. She helps writing and editing business content at Oxessays writing service. Gloria is the author of Studydemic educational blog, read her latest Academized review.

Writing content for your health website isn’t much different from writing copy for a website in any other niche, but there are a few key things that you’re going to want to remember to ensure that your website is a success.

Today, we’re going to look into the six essential steps that you need to take in order to write this successful content, so your business remains professional and attracts clients in the best possible way.

Research Your Industry


The first step you need to take is to start by collecting information that will help you write your content. This means researching which keywords you want to use in your content to help boost your SEO ranking and to make your content effective in the eyes of your readers.

You should also research other health websites in your niche to see what approach they have taken and yours can develop its own niche. For example, are you going to write your content with a formal or informal tone of voice? What do your clients expect from you coming to your website?

Writing for the People

It’s easy to fall into the trap of trying to write content for your business to help expand and grow your revenue. However, writing in this way is problematic as your readers will find this extremely obvious.

Instead, write your content with your readers at the core of your ideas. If you’re providing your readers with helpful and valuable information, not only will you rank higher in the search engine result pages, you’ll also attract far more customers as they’ll be drawn to how helpful you are.

When writing, be sure to make sure you’re using proper grammar as this can drastically affect the readability of your content. For advice and help on this from professional writers, you can use tools like Grammarix or Boomessays, as reviews in the Huffington Post “Write my essay” article.

Making Your Content Captivating Using Visual Media


Unfortunately, writing killer headlines and compelling content isn’t enough to make your blog posts and articles stand out from the crowd. One of the most important elements you’re going to want to include is visual media. Typically, this simply means adding relevant images to your content posts, either within the article itself or as the featured image.

However, if your budget permits and you’ve got the capabilities, adding visual media like video footage and infographics to your content is a sure-fire way to grab your reader’s attention, making them want to read on.

Mastering the Art of Headline Writing


As with any piece of content, start at the top and work your way down. This means writing the headlines which need to be catchy, memorable and attention-grabbing. Once you’ve decided on the topic you want to write about, you need to make sure the headline sums up this topic perfectly.

You can then use the headline to make sure that your content stays on track as your progress as it’s so easy to trail off onto another subject. When you’re writing your headlines, and you're stuck for ideas, you can use title generating tools like Academadvisor or EliteAssignmentHelp to assist you.

For some bonus tips when it comes to writing headlines, be sure to include your audience in your headline, such as “Improving Women's Health: Challenges, Access and Prevention”. This makes the headline a lot more connectable. When writing these headlines, also make sure that you add keywords to your content to ensure that your posts are optimised for the search engine result pages.

Choose the right length, structure and language

This covers the basics of everything you need to know to create captivating content that gets results for your health company. However, there are a few things you’re going to want to remember when writing your content, as a foundation of ground rules for successful content.

Firstly, pay attention to the length of the content posts you’re writing. While it might be easy for you to trail off and write thousands of words, this will get boring for a reader. Likewise, a short article might not be long enough to provide any value. As a rule of thumb, aim for around 1,000 words apiece.

In addition to content length, pay attention to the type of language you’re using in your content. The health industry is full of slang and jargon which might be second nature for you to use at work but many of your readers may never have heard the term before so try to avoid it where possible.

“Finally, be sure to break the body of your content up into sections with subheadings, much like this article, as it’s much easier for your readers to digest the message. Be sure to break your paragraphs up for the same reason” – explains George Rush, a Content Marketer at Uktopwriters.

End your content with a conclusion and add a call to action in or underneath this to lead people from your content into a place where they can start looking into your services or products.

Writing, Editing & Finalizing Your Content

With everything prepared, it’s now time to start writing your content. The best way to do this is to write a brief introduction, detailing the topic you’re talking about quickly, so you can jump straight into the content.


When writing your content, make sure it’s not too long. Otherwise, your readers will get bored. You can track this using a tool like Easy Word Count. Additionally, if you’re adding in quotes, references or citations, you can add these professionally into your content using tools like Cite It In.

After writing, you’ll need to go through what is known as the editing process, and it’s vital if you want to make sure each piece will be a success. Look to make sure your message is clear in every single point, and your readers won’t get bored halfway through reading it. It can help dramatically to have a friend or colleague read through it, or you can using editing services and tools like Essay Roo or Ukwritings.

With the editing process out the way, there’s one final step you need to take in order to make sure your content is ready for uploading. This is the proofreading stage where you go through your content looking for spelling mistakes, typos, poor grammar and punctuation errors. If you need help with your proofreading process, so it’s accurate, or for a professional to do it for you, you can use services like State of Writing or Australian help.


As you can see, the process for writing captivating and successful content for your health website isn’t necessarily difficult, but it does require attention to detail in the right places and accuracy. Be sure to research before you start writing to make sure you’re writing about topics that people are interested in, and you can be sure your content marketing campaign will be a success.

Things You Need to Consider when You Are Becoming a Wellness Entrepreneur

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The following is a guest post by Isabel William.

When you are excited about your work and you’re eager to make a difference in people’s lives, it’s easy to spend too much time focusing on the excitement and end up failing to notice some of the key aspects of starting and operating a new business.

As confusing and overwhelming as some of it may seem, you can untangle the intricacies of entrepreneurship as you sail through the early stages of business growth, and thus lower your risk of failure from the get-go. Bookkeeping, marketing, legal conundrums, here we come!

Choose your closest circle


Even before you officially create your company and start communicating with your clientele, you need to consider who has the freedom to influence your decisions, who you can rely on to give you unbiased feedback, and who are the people closest to you that will support your business growth.

Everyone from your lawyers, accountants, employees (freelance or full time), investors, all the way to your partners “in crime”, they all have a role to play in the creation of your dream. All of them will represent your brand and your company for the foreseeable future, and since they have such an essential impact, you should be very careful when surrounding yourself with the right team. Especially in the wellness world, your aim is to help others improve their health, so you need like-minded individuals who understand and support your vision.

Do your homework


No matter if you plan to be a wellness coach, a fitness trainer, a nutritionist, or a physical therapist, your business setup will heavily depend on your location, financial capabilities, communication strategy, and the “gap” in the market you’re targeting. Understanding your audience as well as your own potential will determine how fast and how well you can succeed.

The same goes for all the legal regulations, deciding on the company name in order not to infringe on trademarks, and basic shipment needs for your product range. If you are not a certified bookkeeper or a marketing expert in addition to your wellness expertise, chances are that you’ll need assistance in these and other areas of your business in order to start hassle-free.

Ensure legal compliance

Will your company be a corporation, a limited liability company, a partnership? Have you already created drafts of legal contracts you’ll use with your clients and business partners? Do you know which investors you can trust with your company? Have you considered all the legal requirements for your company to be classified as a legal entity that fulfills all the requirements for proper operation?

All of these and many other issues face entrepreneurs everywhere, and in order to create your company in the right environment, you should consider consulting commercial lawyers who will guide you through the process and help you avoid any legal troubles.

Master the art of goal-setting


Or more specifically, you need to start thinking in milestones, because running a new business will include an ocean of little tasks and assignments that should either be delegated (which is another art form to be mastered) or completed within a given deadline. Every day will consist of dozens of responsibilities, all of which are preconditions for another step of growth for your company.

Whether it’s posting a Facebook ad, scheduling your tweets, keeping up an appointment with your investor, or creating the perfect sales pitch, start early with defining and prioritizing your daily goals. In the world of wellness, neglect is the biggest sin of them all – there is no room to neglect your customers, so you’ll need a dedicated schedule to ensure timely communication and encouraging engagement with your audience. After all, meaningful relationships are the foundation of your business, so it pays to nurture them from the earliest days.

Don’t forget who is the IP owner


Creators of wellness apps are not the only ones in the health game who should be concerned about IP ownership, but many entrepreneurs forget about this essential step. You will find yourself in daily contact with your employees, contractors, freelancers, suppliers, you name it, and they will often contribute to the creative process of your business, but they should always sign an IP agreement!

That way, no matter what form of intellectual property is at stake, you will know that it is in the possession of your company, and not the individual who has created it in the first place. Your intern might play a vital role in helping you create your next best-selling e-book with healthy recipes, or that podcast for wellness tips, but they need to be legally-bound to leave the rights within the company itself.

6 Steps for Success in Your Health & Wellness Business


Angela Argentina is not just your everyday health & wellness entrepreneur...this woman is a the definition of a GO-GETTER! If there's one "influencer" you should start taking notes from, it's her. Never afraid to jump onboard new projects and challenges, learn about new ideas, and offer her insights and open up the floor for collaboration...she's been an absolute pleasure to get to know as one of our first ever Meal Garden Professionals.

For those of you looking to increase your "following" in a way that's contagiously authentic, meaningful, and that truly has the power to change the world for the better, I suggest reading her following advice carefully...

There is no survival guide to being an entrepreneur or for starting a small business. You have to have a dream, a vision and goal and prepare yourself as much as you can before taking a giant leap of faith and believing in yourself to trust you can do it. That takes courage! Nobody will tell you what to do or to check in and see if you pulled through. You are making a huge investment in yourself, and sure, that’s a gamble, but if you want it, you can do it. 

Initially it may seem scary but the good news is, you are not alone, many have taken that leap before you that just goes to show that running a successful business is not impossible. Of course it’s not always easy to leave your comfort zone in pursuit of your passions and chasing your dreams, but it is worth it. This is your life and your chance to make a statement, share your gifts and inspirations and inspire others who are like you. If you have it in you to want to help others improve their health and lifestyles because it’s your passion, then you owe it to yourself to do what you love and you’ll be helping others while making a profit.

Imagine you were so good at what you do that your only job requirement was to be you?

In the world of entrepreneurship, one must learn to be resilient and learn to ride the wave—after all nothing is for certain, and the only constant is change. I started my first entrepreneurial pursuit in 2008, since then have changed focus and careers several times, but all the while I continued to educate myself, to pursue my passions and to add to my skills, experience and qualifications. If I knew then what I know now, things probably would have turned out a lot differently for me but everything in life is a learning opportunity and I believe things happen to us for a reason. After many failures, mistakes and costly lessons I've also have exceeded expectations, had countless success and incredible opportunities bestowed upon me. 

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I can say that I still don’t have all the answers but looking back in retrospect, I can see what worked, what wasted my time and how to be more effective, efficient and present in my business and HERE I AM — Healthy, Hip & Holistic — a self proclaimed Lifestyle Expert known as Angela Argentina who specializes in Alternative Healing, Yoga and Vegan Cuisine. I also recently founded Kindred Kitchens whose mission is to provide optimal health through plant-based nutrition and meal plans whilst creating conscious community.

If I can draw upon my own experience to offer you some steps or tips that could help speed up your journey and simplify a few things for you as you move forward towards success for your health and wellness business it would be this:

1) Be Clear on your Goal

I know this sounds really simple and it’s true. It’s one thing to say, “I want to have a successful holistic health and wellness business one day” and another to state things very clearly and outline the details.  For example, a more defined statement might say, “In one year my holistic business will help 'X' number of busy working moms aged, 25-40 with plant based lifestyle support and guidance through meal plans, weekly comprehensive shopping lists, creative and easy to follow recipes, and bi-weekly follow-up and support sessions with access a private Facebook group for additional information, inspiration, support and sharing”. That’s just an example of a business statement that draws upon the values you provide to service your clients needs and how you plan to deliver. 


I’m a creative person myself and I actually prefer to create a similar statement/value proposition in the form of a vision board. This allows me to take inspirations I see such as flyers, business cards, ads, articles and pictures from magazines and re-appropriate them to bring new meaning and help me visualize my business goals in a way that suits my personality. There is no right or wrong way, the universe (or that powerful inner force called your subconscious) is just waiting for you to tell it exactly what to do. The more you clearly define your goals the more likely you are to get the results you envision. However, that being said, sometimes we get what we need and not what we expect because the universe unfolds mysteriously. So as important it is to be clear on your goals it is also important to remain flexible and open to change and transformation. Sometimes by hanging on to that ideal too tightly, we may miss another opportunity for success, something more aligned or more exciting.

2) Mind Your Time (and your Money) 

Yes, of course you have to manage your calendar and attend meetings, appointments, courses... whatever.... that’s just the nature of a successful entrepreneur. Keeping an up-to-date calendar is an essential but also it’s important to look into other ways you can save time and energy because as awesome as you are, your time and energy are limited resources so you must give them the upmost respect and be resourceful. Entrepreneurs wear many hats, but they can't wear them all. 

Some time saving options could include outsourcing a professional such as accountant, designer or lawyer to save you the stress, not to mention countless hours, of doing it all yourself. Another way to grow your business with more cost efficiency is by meeting your business needs through energy or value exchange. You can swap your services with someone to get something done - and while this may seem a bit out there for some, the sharing/bartering economy is really growing. Everybody has a need and we all have things of value can offer others, you can negotiate with people or use sites or platforms such as the popular Facebook group: Bunz Employment Zone. If you are looking online for solutions to reduce your expenses and make things a bit easier, try using "shortcuts" such as hiring a virtual assistant to handle all of your time consuming administration; a tool, such as Meal Garden Professional to store recipes and provide your nutritional calculations, and apps to help with everyday things such as saving receipts and help with organizing them for your taxes.

It’s so easy to ambitiously fill our plates while on the path to success in business that we can quickly arrive at a place where we are so booked with meetings, appointments and things-to-do in our schedule that we run out of space for that oh-so-important ‘ME’ time. We often ambitiously push ourselves further, keeping so busy servicing the needs of others that we can forget to take care of numero uno. As the driving force of your business, your self-care is for you and your clients as well. In order to provide the best service possible you must be at your optimal by making sure all of your own needs are met. What good are you to anybody if your burnt out, exhausted or stressed? As a holistic health and wellness professional we naturally reflect a positive, healthy and balanced lifestyle to help inspire that in others, so it is necessary to create some space for your own sacred rest and relaxation.

Carve out some time and space in your busy schedule to practice yoga, for some mindful mediation, and/or for creative exploration, or perhaps for fitness, something fun with friends... whatever you need to include to help you arrive in a healthy balance of work/life/play; it reduces stress and makes the constant challenges and everyday struggles more manageable. Achieving your optimal health isn’t about perfection but rather about creating a state of harmony in the health of your body, mind and soul. Your overall health and happiness are what will raise your vibration, open you up to thrive in your personal life and of course, in business.

3) Align and Shine  


Align with your intention. Check in with your goals and ask yourself if they are they consistent. Do all of your activities, services, products, events and social media posts reflect your brand identity and delivery your brand message consistently? A great way to approach your business as a brand (and not as yourself) is to think about your brand as a promise. Once you are clear on your brand message, image and what type of expectation you want to create then the method and form of delivery will begin to fall into place. When you are aligned with the authenticity of your brand, sharing it will flow more freely as you find your voice; you will eventually know what types of information to share and you will know what to say naturally.

An African proverb wisely states, “If you want to go fast, go alone. If you want to go far, go together.” This is true to business too, so once you know where you stand as a brand, the best way to get ahead is to network and find like-minded entrepreneurs and businesses to collaborate with. Sharing ideas, projects, services and creating new innovative ways to expand your services and reach through working with others towards the same goal will help everyone reach and go farther and much faster than you would alone. Ask yourself what types of things do your clients do, think, feel or need? By providing solutions for their problems you will increase their interest and the likelihood that they’ll buy your promise.

4) Social Media Mastery

Social media has become the buzzword for success in business these days, but if you don’t have a clear goal in mind or a strategy in check, it’s easy to get lost in all the noise and to waste lots of your precious time. As busy entrepreneurs we need to ensure that our time and our efforts provide us with some sort of return on our investment ("ROI"). Many people believe they need to have a huge social media following but what’s the point if there isn’t any sort of conversion or benefit to your business?

To use social media effectively and efficiently you also need to manage your time spent but also make sure that what you are doing aligns with the goals you outlined for your business. Things to consider to increase and enhance your online presence is collaborations, challenges, contests... things to get people talking about and sharing your business. What can you offer your audience? How can you position yourself as an expert or leader in your field? How can you be more engaging? And if you want results, what type of call to action are you providing?


The benefit of being an entrepreneur is that you are the voice of the brand and people prefer to engage with real people rather than dialing a 1-800 number to get more information. Social Media is an excellent opportunity to build relationships with your clients, expand your reach and gain trust by sharing your passion and expertise and you may have to make a free offer to grow your list of subscribers—but remember, you have to respect your business and boundaries and don’t give everything away for free. Continue to share ideas and inspiration but know when to stop. Once you have interest, share your offer or product/service that’s available for purchase.

5) Embrace Change

The most important thing to do is plan for success but keep in mind that trends, fads, markets, prices, partnerships, audience interest, participation, expenses etc... are all bound to change. You can’t control all or any of these external forces so it’s necessary to remain resilient and to be able to change with the times. This may mean making some adjustments to your initial strategy or even to change your ultimate goal. As the master of your destiny and the mastermind behind your business, you have to accept things won’t always go as planned and sometimes they may go exactly the opposite way as intended but this by no means signifies failure, it’s simply just another lesson. 

Your business is your business so leave any emotions such as shame, guilt, embarrassment and instead: objectively examine your results. The only way to get ahead in business is to try new things and experiment. When plans fall through, as they are bound to do, we just need to pick ourselves back up and try and try again. Rather than abandoning any future attempts ask yourself, what did you learn from the experience? What worked, what didn’t and what could have been done to make it better? If you can’t answer those questions, perhaps you should ask others for their feedback. Constructive criticism will bring things to attention that you probably weren’t aware of. Perhaps you were way off in what your customers need and want, that is also a point to pivot and take a new perspective on your business.

It may seem like a never-ending road of continuous improvement, sometimes it’s all about chasing the thrill and other times it’s all simply terrifying—but if your pursuing your passion then just try to relax: you really are on the right path. Yes, at times the journey of running a health and wellness business is a bit like a rollercoaster ride of incredible highs and extreme lows, but once again that’s what creates the balance in the business world and it’s all part of natural flow. If this didn’t happen, then we would just plateau...and what’s terrifying about that is that then the business would cease to grow. The biggest regret is not failure, but not trying at all.

6) Celebrate Success

As you move forward in your business it may feel like you're taking baby steps. That’s ok, you might get where you want in one day, week or even a year or more, but as long as you're trying you're making a difference. Celebrate your successes, big and small, this shows your appreciation of your clients and that you are working. It may not come naturally for you to shout out and scream about reaching a few hundred likes, or celebrating it when you wish you were ahead, and while it may all seem a bit embarrassing: let it go!

The more people become aware of what your doing, your events, successes and offerings, the more likely they are to remember you when they are looking for something you do. It’s not bragging when you share your success - you are simply advertising that your doing your best and people want to work with people who are successful and doing great things. Since you are, keep that attitude of gratitude vibrating inside of you and you will naturally attract even more wonderful things and more opportunities for success. If you are sharing your passion and doing it on your own, that takes a lot of courage and faith, that’s something to be proud of. Continue to count your blessings as you continue on your journey towards success. 


Health Coach Essentials: 9 Tools To Upgrade Your Business

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The concept of working smarter rather than harder is certainly gaining momentum as the advances in technology offer smart solutions for our growing businesses.

Whether you’re a tech-savvy entrepreneur who actively engages in the progressive startup world, or if you’re simply a nutritional practitioner or health coach that focuses on just that: helping your clients eat and live better. If all the other social media frills and swanky apps cause you more anxiety and grief than you think they’re worth: THE FOLLOWING LIST MIGHT JUST CHANGE YOUR LIFE BY OPTIMIZING HOW YOU WORK!

As Director at Meal Garden for the past 2 years, I’ve worked with hundreds of nutritional practitioners, from Registered Dieticians to Naturopathic Doctors to Registered Holistic Nutritionists and one thing is clear: they want tools that are easy, financially accessible, and that add REAL value for their clients (as well as their sanity!).

I’ve rounded up all of our favourites as an all-inclusive checklist to ensure your business activities are thriving just as much as you & your clients’ health!

1) Communication Across Borders: Zoom

Health practitioners seem to all be flocking to these days! No wonder - it’s ranked #1 in customer reviews and works great for one-on-one video coaching, and just as well for your programs’ and challenges’ group conference calls. I tend to stick with Google Hangouts for scheduling my own sales calls, but I must admit - the success rate is starting to drop and the quality of the calls are hit and miss. I always appreciate when I get a reply with those beautiful 5 words: “I’ll send the zoom link!”.

2) Newsletter Campaigns: MailChimp

What’s your “opt-in”? Your free giveaway? How do you make sure you land a touch-point with future or potential customers, as well as stay top of mind for those existing and/or past clients? While some are starting to argue that email marketing has lost it’s “sexiness” as other forms of engagement - especially for health coaches - are gaining in popularity, think: Facebook Groups, Instagram Stories/Lives, etc. I’m still a firm believer in building your list and keeping a beat going with your tribe! I love MailChimp for this. Here at Meal Garden we have the paid version, which allows you to do advanced things like time your emails based on open rates and get further insights on click rates, etc. BUT I also use the regular old free version for Mindfully Edible and I find it almost as good and still a vital tool for my health business.

3) Keep Your Team on Track: Asana

Even if you’re a solopreneur, you’re likely still working with others in some form or another - this could be a co-op (here at Meal Garden, we’ve been thrilled with the wonderfully intelligent students from the IHN), an outsourced assistant/consultant, some other form of part-time help (yes, your kids/friends count too in those early days!), or even just a collaboration with a fellow expert. There’s a well-known saying that continues to ring truer and truer for me as I get a handle on the “real world”: If you want to go fast, go alone. If you want to go far, go together. Working with others is a beautiful thing and it will likely transcend you to new heights and onto exciting paths in your business that would be impossible to achieve on your own. With that said, planning projects and staying on track amongst groups - or even just in pairs - can be challenging. I like Asana for this because it makes responsibilities and next steps clear for everyone involved, and also adds accountability to keep things moving efficiently. They have a basic version which is free, and their very affordable basic plan for just $9.99/month is a worthwhile expense if you’re often working with others.

4) Be Active Online → Even When You Sleep: Buffer

I find it slightly ironic that in order to be a “successful health advocate”, you sort of need to be online all the time. How healthy can that be? Not very, which is why I recommend you get yourself a tool like Buffer, which is a social media platform that allows you to schedule your it seems like you’re always on it (even when you’re not!). Life it too short to sit behind a computer, or to be on your phone all day. Plus, you can track which posts do best, and get insights to drive more successful sharing for next time. While setting up a monthly content calendar might sound like an attractive option - get it all done in one shot type deal, I would still advise you update your content “in-person” or “live” so to speak, at least every 2-3 days. The social media world is an ever-changing place where news comes and goes fast, and it’s best to take advantage of things in the moment. On the whole, though, having some content set up for yourself to take the stress off is a helpful aid thanks to Buffer.

5) Make Posts Look Pretty and Professional: Canva.

The importance of aesthetics cannot be underestimated - it can be the difference from a potential client thinking “ew” or “oh la la” to the content you share, regardless of its accuracy or the actual information shared within it (sad but true!). Designing beautiful posters to share across social media and/or in your freebies is easier with the right templates - vs. building things from scratch, which is also incredibly time-consuming! Canva is free and instantly makes you feel like a pro - go ahead and get creating, and you’ll be proud of what you can create in no time, I promise.

On the topic of keeping things pretty: so far the most attractive free stock image site I’ve ever come across has to be Unsplash, hands down. Stock photos can scream...well...stock photos. If you want images that keep your brand authentic, relevant, with just enough flavour, I love Unsplash. It’s 100% free and crediting the photographer is suggested but not required.

6) Make it easy for people to slot you in: Calendly 

How much time do you spend scheduling things? What if you could prevent all the back and forth emails asking “what times might work for you” and instead make it easy for people to book whatever time they like on your schedule. Calendly not only makes you look and operate more professionally, it saves you from all of those annoying emails - because booking a time to chat takes shouldn't take more time and energy than the chat itself!

7) Be a Better Robot: Hubspot

Speaking of emails, do you find yourself sending basically the exact same thing to different people? Yes, sometimes hustle takes patience, and can make you feel a bit like a robot, but instead of fighting that simple fact - I suggest just embracing it with efficiency. Hubspot allows you to build email templates so copying + pasting that “cold reach out” email is replaced with one simple click. Their free version also allows for the sneaky (but totally worth it) ability to see who is opening your emails and who isn’t, so you can plan your follow-ups accordingly. In other words - do you need to work on just tuning up your subject line, or the email body itself? For even more insights and the ability to set up email sequences (similar to automated campaigns in MailChimp) you may want to upgrade to their paid version.

8) Get Noticed and Get Trending: Neil Patel SEO Analyzer

Do you have an SEO consultant? Okay, probably not. But regardless of if you’re a keyword expert or not, you could likely do with a bit of help when it comes to keeping your content optimized for relevance as well as being easily searchable. Who doesn’t want to come up in the top results for Google searches?! #Goals. For that, I have just discovered an amazing free tool on Neil Patel’s site - it’s right at the top of his page, and you can plop in your website link and see how much better you could be doing when it comes to gaining traffic. The assessment is totally free and even comes with links to explainer articles to ensure you understand the information being presented to you.

9) Give Each Client Exactly What They Need: Meal Garden Professional

Let’s face it, we can all Google search for recipes, download ready-made meal plan templates, or read articles on this vs. that diet - but how are you providing real value to each of your client’s specific nutritional restrictions, preferences, and goals? Meal Garden lets you build out custom materials (recipe collections, meal plans, etc.) that suit the unique needs of your individual clients quickly and easily, and then share that content in a way that’s still customizable on their end, so that they can interact with the resources you provide and feel empowered rather than disciplined. Say goodbye to PDF printouts that have only proven to lead to stress and failure, and say hello to a whole new way to inspire your clients to make better food choices - without a total overhaul of their current lifestyles. Sometimes it’s the little things, like providing mobile-friendly grocery lists and notifications, that can keep them on track and feeling supported more than ever - what can be more rewarding for a health coach than that?! For $10/month Canadian, the power to upgrade your business - for yourself and your clients, is in your hands (on your desktop or mobile devices).

How to Do It 'Your Own Way': From a Naturopathic Doctor who LOVES her profession but was taught NOTHING with regards to how to run a thriving business


Dr. Salna Smith from Kale & Coffee and now Meal Garden Professional used to be happy following the standard nutritional practitioner "rules", but soon enough her yearning for a more exploratory practice in a relatively new 'niche' became too strong to ignore. Here's how she made it work, and continues to seek out growth opportunities to support a thriving clientele, business, and self!

Entrepreneurship – where to start?!

I’ve known I wasn’t the best employee since I began my journey as a Naturopathic Doc in downtown Toronto in 2005. I loved the collaboration with other health practitioners and craved being around like minded people, (I joke that I love the health bubble we in the wellness industry live in), but in the back of my mind I knew I wanted to do it ‘my way’ one day.

While I’ve been a full time ND for over a decade, it’s been the last few years that have shaped my practice into one that consists of me, finally niched down and focusing on my local home based concierge practice and broadening my telemedicine practice in Alberta Canada.

So as a Naturopathic Doctor who LOVES her profession but was taught NOTHING with regards to how to run a thriving business - What have I learned thus far?

  • It’s ok to think outside the box…and act on it – our profession teaches trading dollars for hours and while that’s fine for some, it never sat right with me. I wanted to help MORE people and I wanted the RIGHT people to be able to access me if we were a good fit to work together. Enter telemedicine. It’s still a work in progress as a profession, but I’m moving forward within the constructs currently laid out in order to provide optimal patient care and it feels amazing to be doing something more on the cutting edge of medicine.

  • Making mistakes is part of the journey – I’ve made some doozies. From the more mundane systems-not-in-place (ie online scheduling errors, website malfunctions), to lacking clarity for the confines of what our profession can provide and when all is said and done, I haven’t yet viewed one as an actual “mistake”. I think when you love something, there are no mistakes, only solutions, or pivots. It’s exciting to know you’re blazing ahead, doing your best for the greater good. That makes it all worthwhile.

  • Enlist a mentor – it can be lonely to be the sole one responsible for your business. You’re the receptionist, marketer & practitioner along with other home/family responsibilities. And it can be a lot. Tasks can get forgotten, things are easily disorganized and this can create a sense of overwhelm. I used to think a paper business planner was all I needed (HA!) but to have someone help prioritize tasks and help with execution has been invaluable.


Telemedicine and niching down (i.e. I have a drive to support women with Adrenal Fatigue and Hormonal Imbalances) is a relatively new concept for ND’s and isn’t something taught in school.

It’s been bumpy, rewarding, with more bumps but always a choice I’m SO happy I made and one I don’t see myself trading for a brick and mortar space anytime soon.