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Amanda Rivera is a Forbes and BBC news featured, thought leadership coach, who is on a mission to rise up the next generation of thought leaders. She is also the founder of Industry Breaker Membership, a monthly platform that shares the best manifesting and marketing strategies to skyrocket your online business.

In this interview, Amanda talks about her surefire PR strategies to get your content seen by major media outlets.

Show Notes

2:33 - Amanda talks about the value in PR

In terms of PR, I would say the value behind it, and why it's so exciting to implement in your online business is you can get further with a few PR strategies in a couple of months than trying to hustle it out doing it traditional. What I mean by that is, a lot of coaches or entrepreneurs that come to me, they're like, "I've been trying to grow my Instagram organically for years." They're like, "Oh, I have to wait until I have 100,000 followers on Instagram until I get into Forbes or until I get into Vice magazine or New York Times. I have to spend years, like decades before I get picked up, and before I could really reach a mainstream audience."

You don't have to wait years. You can pitch journalists. You can pitch articles. You can reach out to key players and key influencers and get your brand and your content and your message on these larger platforms.

4:41 - The difference in having a strategy and just posting on Instagram

You want to build community. You want to build connection with your audience. But what I want to encourage you to do is up the ante and go a little bigger. I want you to look at the pieces you're already creating. You're already creating content that really speaks to your ideal client, that your ideal client really connects with. I want you to choose a piece of content that you really vibe with and that you feel a bigger media outlet would vibe with as well, and pitch it. Just send it. The worst thing that they can do is ignore it. The best thing they can do is pick it up. And then, your piece of content that you really vibed with, that you really connected with, is now on a larger platform…

The amount of results you can get just from being a little bit bolder and pitching content that you're already creating has so many benefits. Creating that email took her 10 minutes. Imagine 10 minutes of your time, and then the results that you're getting from. So it would make sense to do this.

7:09 - Creating good content is the key

Something I tell my clients all the time is, read the book, How to Win Friends and Influence People, by Dale Carnegie. If you read that book, if you really own it, and you really understand the principles in there, that is PR 101. There's a quote in the book that goes, "You can get further in two months being interested in other people versus spending two years trying to get other people interested in you."

It's the same mentality when you're pitching out your email to these larger media outlets is, think about what they're looking for. They're content hungry. They are always putting content out, and they have even bigger editorial content calendars than most online entrepreneurs. They have this huge, massive, ginormous content machine, and you are supplying value to them by sending over content that really aligns with their audience, that is really good content. That's going to be a win-win for both parties.

8:57 - Don’t let not having many social media followers scare you

This is one of the biggest limiting beliefs I get all the time. Content is the great equalizer in the online space. If the content is good, they do not care how many followers you have. An editor of a major media outlet does not have the time to research how many followers you have. They do not have the time to research what your website looks like. They do not have the time to see if you have the perfect branded logo. They care, is this content really good?

11:04 - The strategy for pitching your content is multifaceted

It's kind of like a chicken or the egg type situation. Do you pick the content and try to match it with the media outlet, or do you pick the media outlet and try to match it, create content specific for them? It's a blend of both. You'll intuitively know which one's a good fit. You'll come across a piece of content that you've already created that would be like, "Oh, this would be perfect for Forbes." Or, "Oh, this would be perfect for Entrepreneur Magazine." Or, "Oh, this idea, I can really elaborate on it for mindbodygreen. So there's that.

Then there's the other aspect where you set an intention of where you want to get featured. So say you really see yourself being featured in The New York Times. One of my clients, Adrian, she got featured in The New York Times. She was doing a talk on periods. So she hosted a period party, and it got into The New York Times. Awesome. So it's a lot of blending both. Say you're like, "I really want to get featured in The New York Times." Well, the second part of that is, "What type of story angle can I pitch? What would The New York Times pick up? Let me reach out to journalists that would be excited to write about that topic." Then, because they're always having to create fresh content, so if you can support them and help them in that process, they're likely to collaborate with you.

12:59 - How to navigate finding journalists

A quick tip, and you guys can implement on this right away, or right after listening to this episode, is, I go to Google and I type in the media outlet and I type in whatever is my niche or my brand or whatever is the story angle I want the journalist to write on. So say, I might do BBC News. Say I'm a Facebook Live expert, and I want a journalist to write about me as a Facebook Live, or a really cool angle around Facebook Live. I would type in BBC News, Facebook Live. Then all these articles about Facebook Live will pop up. I'd skim through it. I'd see which articles really stand out to me, which ones I like. Then it'll say who it's written by, that specific article. So I'm like, "Oh, they've already written about Facebook Live. This shows me that they might be open to write about it again. That's the person I'm going to reach out to. So you grab their name and then you would go to a software like rocketreach.co, type in that person's name, and then it gives you their email.

14:55 - Amanda talks about the limiting belief she sees the most in her clients

The biggest one I run into is, "Who am I?" Like, "Who am I to do this work? Who would even listen to me? Why would anybody even care?" A big one is, "My audience doesn't even engage with my content right now. Who is going to engage with it on another platform?"

15:41 - Your ideal client is who you were 3 years ago

We think we have to be the Tony Robbins or the Oprah or the Gabby Bernstein now. But the thing is, there are over 7.4 billion people, like seven billion people here on Earth. We don't realize that we tend to know a bit more about our topic, our expertise, than the average person. Our ideal client is usually who we were three years ago in our area of expertise. We are actively living in the point Z of their A to Z transition, and their A to Z transformation. We are living the lifestyle that our ideal client is begging for.

17:45 - It only takes one person to vibe with you

You only need one person to start a movement in any area. You need one person that's like, "I vibe with you." Then they tell somebody else, and then they're like, "Oh, I vibe with you, too." Then, it creates a domino effect.

18:49 - Learn about Amanda’s membership program, Industry Breaker

So Industry Breaker is my baby. It's really amazing. It's a spiritual marketing membership to help you create and market your viral, spiritual, thought leader brand, so you can reach the masses. My intention for everybody that goes through this membership is to rise up, the next Gabby Bernsteins, Deepak Chopras Tony Robbins in the world. I feel like there's a huge call for leadership. There's a huge call for people to step into their truth. There's a huge call for experts to stop being shy and to start sharing what they know and sharing their wisdom and their healing with the world. I firmly believe, and I had this visualization, that there was going to be people sitting on Oprah's couch, that there was going to be people writing New York Times bestselling books, that there's going to be people that go on massive book tours and media tours. I envision the people in this membership being those people.

20:01 - Get a FREE Magnetic Media Future workbook

I have a free resource that I wanted to gift your community, just to get them started on their media feature journey. It's my Magnetic Media Future workbook. It shows you how to write articles that get featured in media outlets. It's the same writing style that helped my clients get into Forbes, that helped them get into Thrive Global, Entrepreneur, BuzzFeed, you name it. It's a really awesome step-by-step resource. That's a great way for them to start building up where they've been featured.

I'm beta testing the Industry Breaker right now. When I do the official launch, I'm going to be launching it out to my email community and on my social media platforms.

If this interview inspired you, head to her website at www.inspiremeamanda.com and apply for a Fun. Simple. Marketing Call.

Further Reading

The Value of Speaking Engagements - with Dr. Meghan Walker

Overcome business owner anxiety with these 4 daily actions

Why You May Want to Prioritize a YouTube Channel - with Sex Coach Caitlin V

Push the Damn Button! 4 Steps to Rocking Your Livestream  

PR, Getting Started, growing your business

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