“Think of your copy as the sales person that never sleeps and is always available'“

What a great quote.

Not only is it great, but it creates an awareness about copy and the lasting or compounding effect it can have on your business if done right.

In fact, with the changing landscape for Health Practices, specifically the growth in digital engagements and remote care, one could argue that strong writing skills are more critical than ever before.

That’s why this is such a timely and exciting episode of Making it Real.

This short, robust conversation between Kiki and Miish Grixxti, a Copy Coach & Messaging Strategist, is 15 insight-packed minutes, touching on some of today’s most important topics about Copy Writing, including:

• What’s ‘Professional’ these days?  And how Professional and Human writing can work together to engage your audience
• How to use conversational copy to engage your audience and the three things you need to remember about what your visitors want to improve your conversions
• Big Brand vs. Personal Brand - what are the differences and how you should think about them
• How long is too long when it comes to copy? (IMO we need to talk about this more ;)

Finally, Miish brings out her Crystal Ball and makes some predictions around which platforms (social, web, etc.) have the most impact now, what the future will look like and where you should focus your efforts when building your marketing strategies.

With decades of experience and a psychology-backed approach to conversion copywriting, Miish is certainly a voice to listen to if you’re interested in improving your writing skills.   But don’t take my word for it; here’s what one of her clients had to say about working with Miish.

The second time I collaborated with Miish, I sold out my first group program.  I closed applications at $130k in March 2020. Since then, that sales page has sold over $600k in 6 months.

Are those the kinds of results you’re seeing?

If not, I’m confident you’re focused on working towards a similar goal and will find value in the time you spend with Kiki and Miish.

Once you’ve listened to the cast, why not start testing out those lessons by creating an article in your Meal Garden?  Here’s a great article describing the capabilities available to Meal Garden members to create beautiful resources that your clients will love.

Combined with the lessons from this podcast, your articles will be even better.

Don’t have a membership?  Click here for a 60-day free trial: all the features, no commitments.

Did you find this interesting?

If you did,  you’ll probably like these episodes of Making it Real:

Until next time,

Happy selling!

Jeff

inspiration

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