May 29, 2023
min read

How to Create A Powerful Lead Magnet with Meal Garden (& Grow Your Nutrition Business)

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You might be looking at your email list right now and thinking, “damn, how am I going to grow this thing?”

Maybe the only people on your email list right now are a couple of your friends and your aunt from Iowa.

Or you might be like a lot of nutritionists who haven’t started a newsletter yet…. You’re asking, “WHAT email list?”

Here’s the thing -- if you’re looking to grow your business, broaden your reach, and end up with an effortless stream of clients applying for your services, growing your email list is one of the most basic — and important — building blocks to growth.

Why Should Nutritionists, Dieticians, and Health Coaches Grow their email list?

Email is a personal touch-point.

It’s how you can make potential clients feel like you’re speaking directly to them.

But beyond that, the numbers back it up: according to Experian, businesses make up to $44 for every $1 they spend on email marketing. And email marketing is cheap! Mailchimp is free up to 2,000 subscribers, and many website builders and CRMs have email marketing systems of their own you can leverage for cheap.

Here are other great reasons health coaches and nutritionists should grow their email list:

  • 59% of marketers say email provides their biggest return on investment. (Hubspot)
  • Email is a great way to send more traffic to your website (or content!) and boost SEO.
  • It increases your leads -- so you can land more clients and make more moolah.

But sending a weekly email to your uncle in Alberta isn’t exactly going to move the needle for your nutrition business.

So how can you provide enough value to stream more leads (and ultimately clients) to your email marketing shores?

Meal Garden -- nutrition practice software for health coaches, nutritionists, and dieticians -- is a great tool to leverage as a lead magnet.

By using Meal Garden as a lead magnet -- by creating recipe collections, programs, and meal plans -- you can provide potential clients with a glimpse of the good stuff to come, grow your email list, widen your audience, and reach more people.

Here’s how.

1. Build your own recipe collection

Let’s say you’ve noticed that most of your clients struggle with high blood pressure. Or maybe many of them are interested in receiving more guidance as they try the ketogenic diet. OR, maybe most of your clients are busy high-powered executives that don’t have a lot of time on their hands to cook.

Capture potential clients (and their emails!) by offering a free recipe collection that helps them achieve their health goals.

You can create meal plans around just about any concept: create a recipe collection designed to lower blood pressure. Or gather a bunch of recipes that qualify as keto. Or gather a collection of recipes that only take 30 minutes or less to cook.

This way, you can feature your recipe collection on the homepage of your website. Just make sure these recipe collections speak to your target audience.

“Back to School Lunch Box Ideas”

“Budget Friendly Recipes”

“Cool Summer Treats”

… straight to your potential client’s inbox!

2. Offer up a meal plan

How is a meal plan different from a recipe collection? While a recipe collection is just a … well… collection … of recipes that follow a certain theme or criteria, a meal plan is much more prescriptive.

A meal plan is more like a schedule -- you can provide potential clients with a full week -- or month, for that matter -- of what they might eat for breakfast, lunch, snack, and dinner.

For a lead magnet, create just a week of meals: complete with its own grocery list (and, of course, full nutrition information).

For example, a great lead magnet might be:

“Kid Friendly- Quick and Easy Recipes”

“7-Day Low-Glycemic Meal Plan”

“Eating for Better sleep”

People can sign up for your weekly meal plans in exchange for their email. Win-win.

3. Use a Discovery Call & Free Demo to Onboard New Clients

Through using Meal Garden, you’re going to be able to give your clients a highly-personalized coaching experience they wouldn’t be able to find anywhere else.

But how would potential clients know about this if you keep it a secret?

Feature your Meal Garden profile on your website, showing potential clients that you’re using this unique solution to make it as easy as possible for them to reach their health goals.

After all, any health coach can host Discovery Calls. But when your Discovery Calls feature a free demo of what it’s ACTUALLY going to be like to work together… you’ll instill confidence and land more sales.

BONUS: Create your own program

Our online nutritionist software isn’t just here to help you develop meal plans -- health coaches, nutritionists, and dieticians can provide entire programs for potential clients.

For example, the Blood Sugar Management Program, developed by Meal Garden nutritionists, provides:

  • A 28-day Low-Glycemic Meal Plan to Manage Your Blood Sugars
  • 4 Low Glycemic Recipe Collections that contains over 100 recipes
  • Additional educational reading materials that teach people about how to crush cravings, how blood sugar impacts your overall health, and how to curb overeating.

Who wouldn’t want to trade in their email for something so comprehensive and helpful?

In fact, we encourage dietitians and nutritionists to use our programs as a lead magnet for their business (Seriously, please rip us off!)

Sign up for our email list so you can receive our regular programs and get ideas for your lead magnets and client work. (Oh, also, you’ll receive regular research and interviews by the greats in the nutrition world.)

Stay True to Your Branding With Personalized Nutrition Practice Software

As you’re offering recipe collections, programs, and meal plans as lead magnets to potential clients, you want their experience with your brand to be consistent and streamlined.

That’s why we make sure that whenever a client interacts with your recipe collections, programs, or meal plans, they’re experiencing your brand’s colors, logos, and messaging.  Click here to learn how to make sure your Meal Garden looks like your brand.

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