The following is a guest post by Gloria Kopp - a health writer at Bigassignments. She helps writing and editing business content at Oxessays writing service. Gloria is the author of Studydemic educational blog, read her latest Academized review.
Writing content for your health website isn’t much different from writing copy for a website in any other niche, but there are a few key things that you’re going to want to remember to ensure that your website is a success.
Today, we’re going to look into the six essential steps that you need to take in order to write this successful content, so your business remains professional and attracts clients in the best possible way.
Research Your Industry
The first step you need to take is to start by collecting information that will help you write your content. This means researching which keywords you want to use in your content to help boost your SEO ranking and to make your content effective in the eyes of your readers.
You should also research other health websites in your niche to see what approach they have taken and yours can develop its own niche. For example, are you going to write your content with a formal or informal tone of voice? What do your clients expect from you coming to your website?
Writing for the People
It’s easy to fall into the trap of trying to write content for your business to help expand and grow your revenue. However, writing in this way is problematic as your readers will find this extremely obvious.
Instead, write your content with your readers at the core of your ideas. If you’re providing your readers with helpful and valuable information, not only will you rank higher in the search engine result pages, you’ll also attract far more customers as they’ll be drawn to how helpful you are.
When writing, be sure to make sure you’re using proper grammar as this can drastically affect the readability of your content. For advice and help on this from professional writers, you can use tools like Grammarix or Boomessays, as reviews in the Huffington Post “Write my essay” article.
Making Your Content Captivating Using Visual Media
Unfortunately, writing killer headlines and compelling content isn’t enough to make your blog posts and articles stand out from the crowd. One of the most important elements you’re going to want to include is visual media. Typically, this simply means adding relevant images to your content posts, either within the article itself or as the featured image.
However, if your budget permits and you’ve got the capabilities, adding visual media like video footage and infographics to your content is a sure-fire way to grab your reader’s attention, making them want to read on.
Mastering the Art of Headline Writing
As with any piece of content, start at the top and work your way down. This means writing the headlines which need to be catchy, memorable and attention-grabbing. Once you’ve decided on the topic you want to write about, you need to make sure the headline sums up this topic perfectly.
You can then use the headline to make sure that your content stays on track as your progress as it’s so easy to trail off onto another subject. When you’re writing your headlines, and you're stuck for ideas, you can use title generating tools like Academadvisor or EliteAssignmentHelp to assist you.
For some bonus tips when it comes to writing headlines, be sure to include your audience in your headline, such as “Improving Women's Health: Challenges, Access and Prevention”. This makes the headline a lot more connectable. When writing these headlines, also make sure that you add keywords to your content to ensure that your posts are optimised for the search engine result pages.
Choose the right length, structure and language
This covers the basics of everything you need to know to create captivating content that gets results for your health company. However, there are a few things you’re going to want to remember when writing your content, as a foundation of ground rules for successful content.
Firstly, pay attention to the length of the content posts you’re writing. While it might be easy for you to trail off and write thousands of words, this will get boring for a reader. Likewise, a short article might not be long enough to provide any value. As a rule of thumb, aim for around 1,000 words apiece.
In addition to content length, pay attention to the type of language you’re using in your content. The health industry is full of slang and jargon which might be second nature for you to use at work but many of your readers may never have heard the term before so try to avoid it where possible.
“Finally, be sure to break the body of your content up into sections with subheadings, much like this article, as it’s much easier for your readers to digest the message. Be sure to break your paragraphs up for the same reason” – explains George Rush, a Content Marketer at Uktopwriters.
End your content with a conclusion and add a call to action in or underneath this to lead people from your content into a place where they can start looking into your services or products.
Writing, Editing & Finalizing Your Content
With everything prepared, it’s now time to start writing your content. The best way to do this is to write a brief introduction, detailing the topic you’re talking about quickly, so you can jump straight into the content.
When writing your content, make sure it’s not too long. Otherwise, your readers will get bored. You can track this using a tool like Easy Word Count. Additionally, if you’re adding in quotes, references or citations, you can add these professionally into your content using tools like Cite It In.
After writing, you’ll need to go through what is known as the editing process, and it’s vital if you want to make sure each piece will be a success. Look to make sure your message is clear in every single point, and your readers won’t get bored halfway through reading it. It can help dramatically to have a friend or colleague read through it, or you can using editing services and tools like Essay Roo or Ukwritings.
With the editing process out the way, there’s one final step you need to take in order to make sure your content is ready for uploading. This is the proofreading stage where you go through your content looking for spelling mistakes, typos, poor grammar and punctuation errors. If you need help with your proofreading process, so it’s accurate, or for a professional to do it for you, you can use services like State of Writing or Australian help.
As you can see, the process for writing captivating and successful content for your health website isn’t necessarily difficult, but it does require attention to detail in the right places and accuracy. Be sure to research before you start writing to make sure you’re writing about topics that people are interested in, and you can be sure your content marketing campaign will be a success.