As a health coaching professional, you already know the importance of professional development.

To help your health coaching clients, you must stay informed and on top of your game as a health coach. And to run a successful, thriving health coaching business, it’s important to see yourself as a lifelong learner, both of health coaching strategies, as well as of business development and entrepreneurship.

To stay updated and fresh in your health coaching practice, you can learn from other established health coaches. Many of them share their expertise free of charge, so take advantage! Here are some awesome free health coaching resources, from toolkits to courses, that you can use to grow as a wellness professional.

Build your Health Coaching Toolkit

Kathleen LeGrys of Health Coach Solutions offers a free toolkit full of awesome resources you can use with your own clients, including templates for discovery sessions, a food diary, meal planning worksheet, exercise log, and coaching sessions template.

If you’re not sure about signing up for a resource from someone you don’t know much about yet, check out her great article on how to succeed as a health coach. She provides an incredible amount of value in many of her free offerings, including her blog posts.

Learn to attract more health coaching clients

If you’re all set up as a health coach with an awesome certification, a great office, and the essential apps to make your job easier, but are still hearing crickets, maybe it’s time to up your client attraction game. This free eBook by Jesse Koren and Sharla Jacobs of Thrive Academy will help you do just that.

Up your health coaching marketing game

If you’re in this business, you already know that being a great health coach is not enough. You also need to embrace entrepreneurship and become a great marketer for your business.

Want to market your health coaching business like a pro? Amy Lipmann of Marketing for Health Coaches offers four free resources to help you in this regard. From tips on how to monetize your website, to how to grow your email list, getting more clients and launching an online program, she’s got you covered with these free popular trainings on her website.

Nail your health coaching marketing presentation

If you do in-person marketing, you already know that giving talks at local health clubs, health conferences, and other events will help you to market your business. But have you nailed that signature talk yet?

Having a presentation that you can go back to again and again can help you extend your market beyond your permanent location. If you’re doing online coaching, this becomes even more important. The key aspects to a great marketing presentation is understanding your audience and including core elements that make your clients feel confident about working with you.

1. Audience Understanding

Tailor your message based on your audience:

• Prospective clients: Emphasize transformation, results, testimonials.
• Partners (e.g., clinics, gyms): Focus on collaboration opportunities, ROI, and integration.
• Corporate/wellness teams: Highlight productivity, morale, and preventive health outcomes.

2. Core Elements of a Winning Presentation

• Hook: Start with a relatable story, stat, or problem.
• Problem: Highlight the health and lifestyle challenges your clients face.
• Solution: Your coaching method, tools (e.g., Meal Garden), and approach.
• Social Proof: Testimonials, client transformations, certifications.
• Call to Action: Clear next step—booking a consult, trial, or follow-up session.

Check out Hubspot's free pitch templates to help you formulate a relatable and convincing pitch to grab the attention of prospects.

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Set yourself apart with free training for meal planning

Want to help your clients make awesome nutrition decisions to improve their health? Meal Garden is a meal planning website with a large variety of meal plans that you can share with your clients, some of which are registered dietitian approved.

Meal Garden offers a free 5-week course for becoming a certified user of the software. Sign up for your free course here.

Build your email list with free resources

All of the amazing freebies listed here are available in exchange for your email—an effective strategy your email list is your greatest asset. It allows you to scale your business and create passive income opportunities.

Everyone featured in this post uses free resources to grow their email list and attract potential clients who are already engaged. You’ve seen how it works:

1. Create a valuable freebie
2. Set up an email marketing tool
3. Start growing your audience

Short on time to make your own? No problem. Check out all of Meal Garden's recipe collections, resources and meal plans to use as done-for-you lead magnets — they're fully customizable and perfect for guiding clients on how to eat healthy, even on a busy schedule. Just add your branding and you’re ready to go.

Which freebie will you try first?