Since your entire business is online, your website is essentially your store front. As any good shop keeper knows, it’s important to sweep the floors and check to see if the shelves are stocked before customers arrive.

According to a study conducted by Studio Graphene, 47% of respondents report that a good website is the key for them to trust a brand, which means that many view a poor website as untrustworthy.

If you’re a health coach or nutritionist, chances are you already have a website. But does that website have everything you need to develop a growing, thriving business? What does a website look like that fosters growth? And is your website really bringing in the RIGHT leads?

Erin Chmelik,  Founder and Website Designer & Developer at Tribe Creative Co., schooled us on what every health coach’s website needs in order to help her business grow.

Does your website answer these four basic questions?

Pull up your website right now (We’ll wait!) Ask yourself, does your website quickly and clearly answer these four questions?

Who

• Who are you talking to? Who is your ideal client?

What

• What are you offering them?

Why

• This is your purpose. Why does your customer need what you offer?

How

• How does it work? What can people expect from working with you on a day-to-day basis?

These questions make up the backbone of any strong website. But it doesn’t stop there! There are 6 essential elements that every health coach’s website needs in order to scale with ease and foster a sense of trust in prospective clients.

The 6 Essential Things Every Health Coach Must Add to their Website

1. A clear brand statement.

In two sentences or less, state what you do, and who you do it for.

This is your purpose -- think of it like an elevator pitch. You have a couple seconds to let people know what you’re all about.

What you can do:

Go to your homepage. As soon as you land on the homepage, is the FIRST thing you read all about what you do, who you do it for, and what you stand for?

If not, it’s time to write one.

Here are a couple of great examples of brand statements people see as soon as they arrive to a homepage:

2. A call to action

What action do you want potential clients to take?

Whether it’s a button that brings people to your contact page, a fun quiz, or an invitation to connect in a discovery call, you should invite visitors to the next logical step with you.

What you can do:

Decide whether you want your clients to book a discovery call, fill out an assessment, download a free guide, or join a group program.

Next, make it VERY EASY for them to take that action through a clear, well-placed call to action.

Here are a couple of great examples of Calls to Action that let people know exactly what their next step should be:

3. A “Work With Me” or “Services” Page

This page serves as an invitation for people to sign up for your coaching services. It should be very clear on WHO you’re talking to, WHAT you’re offering, WHY they would benefit from your services, and HOW the process works. (Remember those four essential questions?)

Be sure to list the exact takeaways they will enjoy after working with you.

What you can do:

While writing this page, ask yourself:

• What are my client’s pain points?
• How can this program help them achieve their goals?

Erin Chmelik, Founder and Website Designer & Developer at Tribe Creative Co. says, “Put yourself in your client’s shoes. They need to know what they’re going to get out of it.”

Here are a couple of great examples of a “Work With Me” Page:

Caitlin V Neal’s “Coaching” Page: https://www.caitlinvneal.com/coaching/

Caitlin does a great job highlighting pain points, introducing her expertise, setting expectations, and inviting people to sign up for coaching.

Melissa Pharr’s Coaching Page: https://melissapharr.com/unforgettable/

Mel spends a lot of time tackling pain points and proving that her program works through strong testimonials. She also does a great job listing out tangible takeaways from working with her.

4. Regularly-produced content

Producing regular content helps position you as a thought-leader in your field and allows potential clients the chance to get to know you better. Whether you provide wellness insights in a weekly podcast, your very own YouTube channel, or a blog, regular content shows people what you stand for, what you value, and how you can help them.

What you can do:

Focus on one content channel, one social media channel, and start with that. When it comes to creating content, it’s important to not spread yourself too thin.

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For example, Mishelle Kost publishes a couple of blog posts per month and shares them on Facebook and Instagram: https://www.mishellekost.com/blog

Likewise, Stacey Schaedler’s YouTube channel offers her viewers a way to get to know her better, while getting a sense of what she teaches: https://www.youtube.com/user/StaceySchaedler13/videos

5. A scheduler

Once you get to a certain level, you’ll be busy working with clients and you won’t have time to deal with administrative tasks. An online scheduler like Calendly allows you to list your availability so people can automatically book a discovery call with you.

What you can do:

• Sign up for Calendly
• Integrate Calendly with your Google, Outlook, or iCloud calendar
• Set up your availability preferences
• Embed a Calendly link on your website so people can schedule meetings and consultation calls with you, hassle-free

6. Testimonials

How do you expect people to trust you if there’s no proof you’ve ever worked with anyone before?

In lieu of a “contact” page on your website, consider having potential clients fill out a coaching application. This allows you to capture the pain points of your clients before working with you. And after a successful relationship, ask them, in their words, how far they’ve come in their health goals, and how you’ve helped them. This will help you capture powerful testimonials you can pepper throughout your website like hot sauce.

Bonus: an online course

Providing an online course is a great way to help many people at once. The 1:1 model of health coaching can leave coaches feeling spread too thin, with little financial return. An online course, on the other hand, allows health coaches to help many people at once, while raking in the dough.

“They pay for it, they get the download, and they’re on their way. It’s a great way to scale.” says Erin Chmelik,  Founder and Website Designer & Developer at Tribe Creative Co.

What you can do:

You’re ready to launch an online course if:

• You are 100% clear on your niche and your space in the industry
• You have a clear sense of what your clients struggle with the most, and need most to learn.
• Your weeks feel stuffed with 1:1 client calls, and you feel ready to scale up!

If you’re ready to design your first webinar, check out Carolyn Soldo’s article, “How to Record Your First Webinar (for coaches!)”

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